INDUSTRY NEWS New distributor for
Bluebeards Revenge Iconic men's grooming brand The Bluebeards Revenge has selected leading beauty product distributor SAS & Company to distribute the brand in the UK. SAS & Company will now be responsible for marketing and distributing the premium range to all major High Street and online accounts, including UK based department stores. David Hildrew, Managing Director and Founder of the unconventional brand, said: "SAS & Company immediately stood out as a team of people who have both the skills and the enthusiasm to take our brand to the next level.” Shelley Smyth, CEO of SAS & Company, added: "The Bluebeards Revenge is a brand on the move and we are delighted to have won the contract to distribute this totally unique brand to the market. It is rare that I see a range of products so focused and energetic in pursuit of their goal." For further information please telephone 01483 755 772, email
bluebeardsrevenge@sasandcompany.com or visit
www.sasandcompany.com
Aurora supports
children’s hospice Aurora World introduces the new Charity YooHoo for 2012. 10% of the proceeds from sales of this “Magical Rainbow” YooHoo will be donated to the Naomi House Children’s Hospice. The Hospice provides respite and end of life care for children and young adults in the South of England and spends approximately £5million per year to provide these services. Only 15% of this comes from Government funding and other statutory bodies, so the charity relies on donations from the community. The new YooHoo lights up and plays a magical tune and is expected to raise much needed funds for this very worthy cause. The company is also launching over 40 new YooHoo & Friends lines including “Around the World”, new characters, keyclips, Wildlife Emos and Sports Players. For further information please telephone 01256 374 260, email
info@auroraworld.co.uk or visit
www.auroraworld.com
...and counting Drumond Park top the charts
Independent games company Drumond Park has come out on top for adult games, with their LOGO, Articulate, Rapidough and Best of British games in the top four positions in the 2011 all-year chart and His and Hers already in the Number 7 position. For 2012, the company is building the original highly successful LOGO dynamic, utilising famous name picture cards, into two further additions to the LOGO series – LOGO: Best of TV and Movies, and for children LOGO: What am I? The former is destined to be huge, presenting a ‘repertoire’ covering a host of popular TV programmes, past and present and many of the very best films, spanning several decades. In the new LOGO children’s game, players are expected to ‘guess it’, ‘draw it’ or ‘describe it’. Both will be TV advertised from September onwards. For further information please telephone 01473 322000 or visit
www.drumondpark.com
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