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PRODUCT INNOVATIONS


iPhone fun from Zeon Zeon are introducing new product lines to the toy trade including new licences like Thundercats, Octonauts and Spiderman. Zeon Ltd has a great product portfolio having worked in the electronics, gift and licensed markets for 2 decades. New lines include Bigtrak XTR featuring dual accessory expansion ports, which allow for a wireless camera, rocket launcher and other additions. XTR also features interactive control via iPods, iPads, iPhones, Android handsets and computer controls. Also new for Zeon is the iAppCADE arcade unit which is compatible with iPods, iPads and iPhones and doesn’t require batteries. This funky product allows you to play games using retro arcade controls and even allows you to use coins to play. Zeon will also be launching a Wi-Fi/RC controlled Buggy and Off-Road vehicle which you can drive using your iPhone, iPad or Android. Finally, the company will be launching the Smartsafe, a unique safe which allows you to unlock the door using your iPhone or iPod. For further information please telephone 0208 208 1833, email somia_arshad@zeonltd.co.uk or visit www.zeonltd.co.uk


Stabilo ergonomic range


Specialist pen and stationery manufacturer, Stabilo, present a range of fantastic products for budding artists. Their range of colourful, ergonomic pens and pencils are available for both right and left handed school children of all ages and are perfect for helping them to develop their drawing and colouring skills. The range includes the Woody 3 in 1, a chunky colouring pencil, which is also a watercolour and a wax crayon all in one and is great for little hands. Cappi pens are the ideal colouring tool and are strung onto a clever ring to avoid lost lids and dried out pens. The triangular shaped, fibre tipped Stabilo Scribbi has a patented suspension tip, which retracts inside the pen when too much pressure is applied, making it virtually indestructible. The Stabilo highlighting range is available in nine different fluorescent colours and features anti-dry-out technology meaning the cap can be left off for up to four hours. For further information please telephone 01753 605 670 or visit www.stabilo.co.uk


Chatham Country launches at MODA


Chatham has launched its new collection of footwear and clothing for the outdoors market, Chatham Country, at MODA. Named after country estates and featuring ankle boots, desert boots, shoes, wellingtons and waxed jackets, the range complements Chatham’s successful marine collections and provides the brand with an opportunity to extend its winter business. Chatham also launched new marine footwear styles and a kids’ collection of leather boat shoes, ideal for everyday wear and back to school. Chatham Country encompasses the same quality, durability, styling and comfort evident in its marine products, and is designed for men and women passionate about the outdoor lifestyle. Philip Marsh, Managing Director at Chatham, says, “Product innovation is critical to growth in the marketplace. As brand awareness continues to increase, we forecast year on year growth in excess of 40 per cent. These new collections for winter 2012 are a great opportunity to continue the momentum with our distributors and retailers.” For further information please telephone 0845 2700 217, email orders@chatham-marine.co.uk or visit www.chatham-marine.co.uk


28 | Department Store News | DepartmentRetailer.co.uk


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