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Headwear continued from page 64


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are a cowboy hat, top hat, an assortment of bunny ears, and the increasingly popular Mohawk. “The Mohawk is designed to be worn like a wig. It reminds me of the crest of feathers on a parrot’s head,” mentions Odulo. Offered in bright colors, the Mohawk stands out among a crowd, but once the battery pack is turned on, the multicolor flashing lights within the hair strands make even more of a statement. Retailers can carry an assortment of hats, spending no more than $5 wholesale apiece. “The average wholesale cost of merchandise in this line is $2 to $5. Retailers can expect to sell each hat anywhere from $4 to $15 retail,” notes Odulo.


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66 April 2012


Fuze


There is no minimum order required, and items are sold individually, as well as in small lots or a full case. Retailers just need to create an online account and start shopping. “Quite a few of our products come prepackaged


continued on page 72 For The Best Service Say You Saw It In The East Coast Merchandiser


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