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ELECTRICITY SUPPLY: EVOLUTION AND REFORM 113


Different arguments have been advanced to account for this paradigm shift: Naidu’s personality, which represented a different generation of policymakers, and the efforts of TDP to actively disassociate itself from Rama Rao’s policy agenda, style, and symbols after his replacement (Srinivasulu 1999, 211). Lal’s (2006) argument that politicians speak to two different audiences (see “The Political Economy of Power-Sector Reforms” in Chapter 2) may also partly explain this change in TDP politics. Moreover, fiscal constraints and other external factors may have promoted the reforms, as was the case at the national level. In pursuing his reform agenda, Naidu’s government (led by the TDP in coalition with the BJP) benefited from a favorable non–Congress Party gov- ernment at the national level. Unlike other reform politicians, Naidu did not pursue his reforms in a “stealthy” manner (see Jenkins 1999, quoted in Chapter 2). Moreover, unlike other states (see Mahalingam 2005, discussed in “The Political Economy of Power-Sector Reforms” in Chapter 2), Andhra Pradesh did engage in the unpopular second phase of power-sector reforms under his rule. The reform process in Andhra Pradesh started with a high- level committee report in 1996. In support of the recommended reforms, the Andhra Pradesh State Electricity Board (APSEB) made efforts to reach out to the public, for example, by distributing various bulletins in English and Telugu and by distributing a film to reach illiterate audiences (World Bank 2003a). APSEB also managed to negotiate with all but one labor union. As a consequence, 90 percent of the more than 70,000 electricity sector employees supported the reform process. In 1998, the Andhra Pradesh Elec- tricity Reform Act was passed. In February 1999, an election year, APSEB was restructured into two independent corporations (AP Transco for trans- mission and distribution, and AP Genco for generation); and in March 1999, the independent Andhra Pradesh Electricity Regulatory Commission (APERC) was formed. In the process of reforming the power sector, the Naidu govern- ment also took unpopular measures, such as increasing electricity prices to all sectors. Resistance from the farming community took violent forms. In 1997, the response to a spontaneous farmers’ uprising in the Coastal Belt was police gunfire, in which three farmers lost their lives (Srinivasulu 1999, 222). In addition to pursuing liberalization reforms, the Naidu government took measures that have been classified as “new populism in the age of neo- liberalism” (Krishna Reddy 2002). In 1997, the TDP government launched the Janmabhoomi (“motherland”) program, which promoted a wide range of devel- opment activities focusing on citizen participation and accountability in public administration. It has been criticized as a “government sponsored ‘grassroots movement’” (Srinivasulu 1999, 222) and an effort to circumvent elected local government (panchayati raj) institutions. Similar criticisms were launched against the government’s irrigation policy. In 1997, the Andhra Pradesh Farmers


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