DR. BRIAN BEIRL


SUGGESTED READING babm.com/suggestedreading


40 | JAN/FEB/MAR 2012


Dr. Brian Beirl enjoys an active general dentistry practice and is also an author, educator, presenter, business consultant and speech coach. He is author of the popular, The Bookbinder, a business fable regarding the personal challenges of running a business. The series continues with The Bookbinder, Janis’ Story. For more information go to mybookbinder.com, BrianBeirlDDS@BBeirl.com, coachingtheprofessions.com


EntreLeadership 20 Years of Practical Business Wisdom from the Trenches


by Dave Ramsey


Business cycles, sales cycles, buying trends, changes in technology, new products, the ups and downs of the economy, all effect the growth and profitability of our businesses. That may be the prevailing and somewhat comforting thinking of business owners but it just isn’t the cause of business fluctuations and eventual failures. According to Dave Ramsey, lack of leadership is the 400 pound gorilla in the room, and that gorilla is the inconsistent business leader.


Dave Ramsey has built an incredibly successful business empire reminding people what they deep down already know regarding their personal finances. In EntreLeadership he tells the story of what he has learned in over twenty years of growing and managing his business. EntreLeadership is a succinct and fast moving refresher course in what many of us already know but may have let slide in the culture of our businesses. Chapters include:


Dreams, visions, mission statements, and goals Time Management and organization Making decisions Marketing


Hiring, firing and personality styles The Art of selling Money, debt and funding Communication


Building unity and loyalty Recognition and inspiration Contracts, vendors and collections Compensation plans


I know this list sounds familiar and that is the danger we all face. Because we have heard it before, know it and tell ourselves, “been there done that”, does not mean that we are doing it. Accept that your business requires you to be both the entrepreneur and a leader. Look in a mirror, preferably a large one, and admit that you and your leadership are the gorilla in the room. If you don’t, you may go bananas or worse, become extinct.


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