PAM MC DONALD SOCIAL MEDIA
babm.com/socialmedia
Pam McDonald is a Montana native and graduated from Montana State University. Pam is a Certified Social Media Strategist with Chirping Cricket Studio. Pam’s excitement grows daily as she helps clients of Chirping Cricket Studio find their voice in the social media arena.
www.ChirpingCricketStudio.com ~ Pam@
chirpingcricketstudio.com. 406.219.7229
30 | JAN/FEB/MAR 2012
Your success with social media requires you to create a true connection with your clients and customers. Your clients and customers are bombarded with advertisements and businesses saying ‘pick me’ or ‘I am the best’.
WHAT ARE YOU DOING TO SET YOURSELF APART? You need to know the ‘why’ of what you are doing and then convey it to your clients and customers. If you can convey your why and if is it a compelling message, your customers and clients will help you spread your message. The ‘why’ must be so powerful that your audience wants to help you spread the ‘word’. Remember, social marketing is not about you – it is about what you can do or what you can provide your clients to help them succeed.
Social marketing can be successfully accomplished within your company. Being successful with your social presence is determined by building relationships with your target
of SOCIAL
audience. With the use of Twitter, Facebook, YouTube, and Linkedin, you can follow most, become friends with many and network with other professionals in minutes and from the comfort of your own office.
While a lot of people do not understand the relevance of tweeting your most recent thoughts or posting what you are doing on Facebook, these actions are the building blocks for developing relationships that will build you business partnerships. People want to do business with people they know and trust. It is unlikely you will personally know every business partner you build through social networking, but you can definitely develop relationships and feel like you know each other.
BUILD YOUR FOUNDATION
Building a foundation is key to your success in social marketing. Whether you have a social presence or are beginning to open accounts, you should consider these questions. Your answers will be the key to helping you create your profiles. To be effective with your social marketing campaign, you
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