need to understand the “WHO.” Most companies make the mistake of analyzing their competition rather than dissecting their customers. Speaking to your customers is key, not following your competitor! Who says your competitor truly understands your customer?
1. Define the attributes of your best customers. 2. Define your brand in terms of your customer’s interests. (Why do people use your product or service?)
3. Differentiate your brand and message from your competitor and ensure you are talking to your customer.
4. What challenges or pain points do your customers face and how does your product or services address those challenges?
5. What are their biggest fears or needs your customers have?
6. What triggers your customers’ decision to buy? 7. Who else is selling to my audience? 8. What else could I offer that my audience needs? 9. How could I broaden my audience?
CLEARLY DEFINE YOUR UNIQUE VALUE PROPOSITION 1. What is your UVP (Unique Value Proposition) to your customers? (This is your ‘elevator pitch’ and should be 140 characters or less.)
2. What is your specific message you want to deliver to your audience about your product/service? (Consider not only addressing what your product/service is, but also address how you solve your customer’s problems). Address some of the items you developed when deciphering your customer’s profiles.
3. Does your message describe why someone would want to become your partner?
IMPLEMENTATION
Having dissected your customers and fine-tuned your message, it is time to start or edit your social accounts. One ‘must-have’ tool is
www.namechk.com where you can check all the venues for your ‘vanity URL’ and pick a name that is available on all the venues. Remember, typically your new customers visit your website last so your name consistency across all your social venues is very important.
TWO LAST TIPS ~ make sure you have cross-referenced your presence in all venues. Meaning, on your website, make sure you have your Facebook, Twitter, Google+ and Linkedin accounts easily accessed. In your Facebook profile, be sure you had listed your website, show your Twitter, Linkedin, YouTube and Google+ accounts.
Last but definitely the most important, if you start, even with just one social venue, you MUST stick with it. Consistency of your posts is vital to growing your customer base. Consistency includes both your frequency and your clear message. Don’t give up. Social success does not happen overnight. You must continually fine tune your message and continually work on growing following to include your ‘true potential customers’. Once your following begins to interact and share your message, you have success and you should continue with posts that create interaction.
publications + social media brochures + logos web design
In need of a new website? Publication Design? Maybe a social media campaign? Or kickin’ it old school with a brochure? ( and yes, there is still a place for print in 2012.) You’ve come to the right place.
TZDesign Group, led by graphic designer, Siobhan Davis, is more than just graphic design, she has a Master’s Degree, and she is still the hippest chic we know. It’s about kick ass copy and kick ass design. We’re
here to get things done for you in the most refreshing and energizing way possible. Bring on the graphics, turn it up a notch, and let’s have some fun with this thing.
design it like you mean it!
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