WOMEN IN TRADING FXTM: Who are your typica l
cl ients and which are the most requested FX product s?
SS: The typica l cl ient s we
ser vice are made up of banks us ing our white label solution, money manager s and high net worth individua l s .
Many of these cl ients are
Trade Interceptor users who have found with this plat form a
t rading execution
inter face that closely resembles thei r day-to-day profes siona l trading platforms .
Our most reques ted and
t raded products are the major cur rencies plus gold and si lver.
think
FXTM: How much do you cus tomer
ca re can
impact on the selection of an FX broker or bank?
SS: It is very important to
have a dedicated cus tomer ca re team for any financial ser vice business .
FXTM: How did Swissquote
Bank ’s monthly turnover evolved on the FX ma rket in the la st two year s?
which
SS: Swissquote’s la st figures , were made publ ic,
show an increase of 30% tota l revenue , some of thi s i s impa r t
and
to the FX bus iness . FXTM:
FX Which are
Swissquote Bank ’s ma in s t reng ths on the FX for an ins titutional cl ient?
SS: Bes ides being a
recogni zed publ icly li s ted bank in Switzerland, Swissquote’s ma in st reng ths a re propr ietary technolog y, multiple product of fer ing and f lex ibi l it y.
FXTM: Do you have an
interna l Resea rch depa r tment , and do your cl ients receive any fundamental or technica l ma rket repor t s?
SS: Yes, we have an in-house
FX research team. Our chief FX analyst, Peter Rosenstreich, leads the research team, which of fers da i ly technical and fundamental ana lysis repor t s to our cl ient s, these can a l so be viewed on over 100 webs ites globa l ly. Like trader s us ing the Trade Interceptor plat form, Ins titutional cl ient s t rading our Advanced Trader plat form have Ins ider, this is
access to FX an integrated
tool operated by our research team and which ca r r ies thei r up-to-the-moment comment s and news .
T he y a re re g u l a r l y FX TRADER MAGAZINE January - March 2012 73
interviewed and quoted on CNBC, Bloomberg , Reuters , Dow Jones and The Wal l Street Journal .
FXTM: What is your view
on the current Swiss monetary pol icy? What do you think would be the impact on the FX market of a fur ther intervention of the Swiss National Bank to weaken its currency?
SS: Swiss monetary
pol icy is undoubtedly very accommodative at present – the decision to set interest rates at 0.00% ref lects just how treacherous the SNB views
the economic out look,
and with def lation expected to persist in 2012, it is highly l ikely rates wi ll remain at rock bottom. If fur ther stimulus is warranted, pol icymakers are widely expected to act through intervention in the currency market as opposed to other monetary pol icy tools , and as such we’ve already seen EURCHF pre-emptively rise as economic data has deteriorated. If the central bank does decide to weaken the currency fur ther by raising the EURCHF floor, we’d expect them to defend the new exchange rate vigorously – and
therefore doubt the
markets would bet against them too readi ly.
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