“Customers are sharing their experiences widely online, giving them more control and influence over brands. The study shows that this shift in the balance of power from organisations to their customers requires new marketing approaches, tools and skills in order to stay competitive. The skills that the Digital Marketing and Social Media degree will offer are exactly the type of new competitive skills that marketers need.”
Deputy Vice-Chancellor and Dean of Busi- ness and Law Professor David Wilson said: “Establishing such a valuable learning link with IBM will inspire graduates to seek leadership roles themselves in their future career and to take on significant responsibil- ity in what is now a critical management area for many organisations.”
The programme also has the backing of the Rabbit Agency, an award-winning social media specialist.
Dirk Singer, founder of the Rabbit Agency, said: “Social media marketing has matured to an extent where there is a real need for a course like this that matches the theory with hands-on experience.
“The skills set that the course will provide is relevant throughout the marketing mix, both in agencies and in-house, and gradu- ates will almost certainly be in demand, especially at a time when many marketing
areas are seeing budgetary squeezes. We’re really thrilled to be supporting DMU in this industry ‘first’.”
The input of the Rabbit Agency, through knowledge sharing on creative social media developments, is valued by the course team for the rare exposure it offers students to highly-rated agency practice.
The three-year course can be extended to four years with a 12-month paid placement within a marketing agency or other busi- ness.
Practical experience in industry, combined with a strong focus on the contemporary nature of digital marketing, will ensure that students graduate with a strong online portfolio that they can show prospective employers.
Deadline for applications for DMU’s Digital Marketing and Social Media BA (Hons) – starting in September 2012 – is Sunday 15 January 2012.
Anyone interested in the course can sign up for a free digital marketing taster session during January.
Further information about the course, and details of how to apply, are available at
www.dmu.ac.uk/digitalmarketing
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