DE MONTFORT UNIVERSITY launches UK’s first digital marketing and social media degree
A
unique degree course that combines two critical areas in marketing and has the backing of a major blue-chip
organisation and a leading social media agency is now recruiting its first students.
Launched by Leicester Business School at De Montfort University (DMU) in Leicester, the BA (Hons) Digital Marketing and Social Media – the first single honours degree to offer this combination – will equip gradu- ates with the skills they need to get a head start in the fast-growing digital marketing sector.
With input from computing giant IBM, the course has been designed to incorporate key subjects such as interactive marketing, on- line customer engagement analysis, online media design and social media manage- ment.
The Single Honours course has been de- veloped as a result of growing demand for graduates with digital marketing skills – and course leader Dr Anne Broderick believes that its innovative syllabus and emphasis on practical skills are just what employers have been waiting for.
“We recognise that digital marketing and so- cial media management will be at the centre of what marketing managers will do in the future,” she said.
“The syllabus we’ve developed focuses on the digital marketing techniques and think- ing that are essential to all organisations
– not just to large organisations, but also smaller businesses, new start-ups, sports clubs and charities.
“Giving students the opportunity to study how those techniques and concepts fit into traditional marketing practices enables them to develop a more relevant range of theory and practice to underpin their career in digitally-driven firms and markets.”
Close links with IBM mean that students will have access to the latest social media activities and digital-marketing techniques – and for Peter Jakob, IBM UK and Ireland Brand Manager, the involvement of the company reflects the importance it places on the digital marketing skills of potential employees.
“We welcome this link with the Business School at De Montfort University,” he said.
“This innovative degree, with its joint focus on digital marketing and social media man- agement, reflects what UK companies now urgently seek in future employees – the abil- ity to contribute in a concrete way to con- temporary digital marketing operations and to shape the dynamic social media activities that can influence key customer groups.
“The 2011 IBM Chief Marketing Officer (CMO) study revealed that 82 per cent of CMOs say they plan to increase their use of social media over the next three to five years, but only 26 per cent are tracking blogs today.
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