Growing Your Divine Business: By Kim Turcotte
Have You Identified Your Core Purpose Process™
client. No more struggling for product and service ideas; once you have Core Purpose Process™ created, you have the opportunity to create multiple products and services based on or in support of The Process.
In the of simplest terms, your Core Purpose Process™ is your unique step by step process that moves a client from where they are through a trans- formative experience to where they want to be.
It is the specific process you use to help the client through the transfor- mation/healing they will experience when working with you. Your Core Purpose Process™ is the very founda- tion of every product, program and service that you offer and is what en- sures that you stay in total alignment with your purpose and your passion.
Creating your Core Purpose Process™ has many benefits, the first of which is to formalize the process you already use with your clients to create a consistent, predictable experience with an expected outcome for every
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You can create a home study course or coaching program which teaches the entire Process or you can create a single workshop that ties back to just one step in the Process. Essentially, your Core Purpose Process™ is the key ingredient in the maintaining your Soul Purpose Business Brand™ and strength- ens your expert status in the eyes of your Perfect Clients.
WHAT IF I DON’T HAVE A PROCESS THAT I USE WITH CLIENTS?
This is a question that comes up all the time when I am working with my cli- ents to help them develop their Core Purpose Process™. And what I help them to discover is they, like every other service-based professional have a process they use while working with clients (even if they don’t realize it).
Most passion-driven business women have never really considered whether or not they have a process, they just do what they do, helping clients expe- rience transformation and healing. But, the truth is, upon closer examination, it becomes clear that each and every one of them has a distinct and unique
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process and way of delivering their wisdom and helping their clients cre- ate these transformative experiences.
You may have never thought of it in those terms before, but if you take a step back and think about how you work with clients, whether in a workshop or one on one, there are certain pieces of information you need to uncover, there are certain experi- ences or exercises you lead them through and at the end of it, they have shifted from where they were through a transformative experience to a new place. And if you look really closely, you will discover some key steps that you and the client take together to create this transformative experience, these key steps make up your Core Purpose Process™.
Developing Your Core Purpose Process™
In order to consistently be able to support, create and witness client transformations using your Core Purpose Process™, you need to have a clear understanding of where your typical client enters the process and where they end up when they finish. This allows you to create a clear path from point A to point B and create consistent outcomes for your clients. Imagine several of your clients who you consider to be success stories, clients that have experienced some sort of transformation or a-ha moment as a result of working with you. Now
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