We have won awards. The Sterling Prize nomination 2009 was, “The Liverpool One Masterplan has single-handedly reversed the fortunes of the city by bringing a new social and economic vibrancy to what was 42 acres of derelict but historic buildings at its heart. The result is a vibrant and economically successful retail, leisure and mixed use quarter.” The Sterling Prize was probably one of the most exciting things we have won. Other awards include the International Conventional Shopping Centre and The British Conventional Shopping Centres Gold Awards.
They all mean a lot to Grosvenor, and to Rod Holmes, because Liverpool One was his life for 10 years.
Grosvenor constantly thinks about the future and what could be changed to make the place better. Even before the scheme was completed we worked very hard with a committed team of consultants, buying advertising, and thinking about how we were going to get people to come back into Liverpool when many of them had not been to Liverpool for 20 years. Our aim was to make sure that a trip to the city of Liverpool was considered to be “a day out”; and that is the most important thing.
I now live 45 minutes away in South Cheshire in an area where most people work in Liverpool, earn their living in Liverpool and just commute in and out. When I talk to them and say you must to come to and see what we have done to the city they say, “I never to go Liverpool”, but attitudes are changing and we are now finding that people are coming up and shopping in Liverpool.
And then they also go to The Walker a most amazing place; the wow is amazing. Now my generation have all got young kids and there is a park where you can sit out and have your lunch, or you can go down to the waterfront, take the ferry across the Mersey, and lots more besides. Our big sell covers much more than just a visit Liverpool One, we are selling the whole city centre.
Awards
This is an overview of what we have achieved with the highlights labelled up appropriately.
Guy Butler, Projects Director, Grosvenor
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Guy Butler
ASSET - Liverpool-10
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