city. And of course one of the URC’s major roles now is to make sure that we maximise the benefits for local people. The URC regeneration team is working extremely hard to link local people into training opportunities and jobs and making sure that our local contractors get huge slices of the action. Hundreds of millions of pounds worth of contracts are going into the local economy and so it is incumbent upon us to make sure that our local communities benefit from this.
Other Challenges We still have a lot to do around Central Salford.
This is our latest destination and we are now on site now with the public road works. Our slogan is “MORE SALFORD Less Anywhere” and our intentions are to
● Transform Chapel Street into a vibrant tree lined street, which will form the focal point for the regeneration area.
● Enhance the existing architectural setting.
● Create an attractive urban neighbourhood with a focus on family housing.
● High quality, contemporary buildings.
Distinctiveness is important if you are going to transform places and make them sustainable. They have got to be places that people really want to visit and to live in. When they are good enough to want to visit, then you have a win- win situation, because that is good for the local population, which helps areas to retain their talent; and it’s good for attracting inward investment as well. We are particularly targeting the creative industries and we already have a significant clustering of creative industry in this area. Salford and Manchester between them have the highest concentration of university students anywhere in Europe. The big university of our own on the doorstep is a huge asset, one that was a much under-utilised asset until about 5 years ago.
This is Chapel Street, the heart of the old city, and one of our next major development areas We have a £1 billion framework deal here with the English Cities Fund, backed by Legal and General, and still on track. With the URC’s support ECF submitted the largest single planning application Salford City Council has ever received. The reaction of the local community was, “Well come on! Just get on with it,” which is great. A big social regeneration programme will run alongside our physical regeneration programme.
Again, this is all about transformation. It also involves some of the historic buildings that we have and the need to keep those links with the past. Salfordians are proud people, and although they do not want to return to the past, they are very proud of what they have come through. Even though our historic buildings are no match for what they have here in Liverpool, we do intend to use some of our finest to give a sense of place.
Central Salford is leading the way from Port to portal. Digital new technologies will revolutionise everything we do and that means we have to put in all of the right infrastructure and create attractive places. If you want to transform your economy, you have to attract and retain creative people. That means creating attractive destinations, places that enjoy rich culture, attractive landscapes, and beautiful public spaces. Salford is no longer competing with Hull or Leeds or Birmingham or London; we are competing with Amsterdam, Paris, Seoul, and Singapore for the kind of talent that you need to drive these industries. These new creative, digitally based industries are globally foot loose and fancy-free. They can go anywhere, why should they come to us? They will only come to us because we have talent, great ideas, much of which comes out of our universities. But that is not enough; to attract these industries and retain the talent to run them, we must have beautiful, vibrant, prosperous places to entice people to relocate their families. We have got to offer great housing, great education, great places to live, and distinctive places with character. ‘More Salford, less anywhere’, a place in which local people are ready to welcome newcomers like the BBC because they are comfortable that this new investment will also benefit them and their families. That is the secret for a sustainable transformation, and it’s working, in a place called Salford, once a by-word for poverty, and still with many challenges, but beginning to see a much brighter future.
Felicity Goodey CBE,
Chairman, Central Salford Urban Regeneration Company
ASSET - Liverpool-10
Felicity Goodey CBE
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