investment development and environmental improvements. MediaCityUK is just part of that. The role of Cobbetts in this project is acting for Peel, and thus the perspective of this particular case study is that of the private developer.
MediaCityUK: Phase 1
Phase 1 of MediaCityUK is due for completion in 2011 but the city will start to come to life in the next few weeks when the first residents start moving into their new apartments. Throughout 2010 and on into 2011 the rest of phase 1 will gradually open for business.
The BBC is an important part of MediaCityUK but the project is about much more than just the BBC. The University of Salford and North West Vision and Media have already confirmed that they will be at MediaCityUK and Peel are in discussions with other creative and digital businesses about moving there. Part of the development, a former warehouse known as the Pie Factory, already houses around 50 media related businesses and has been the base for a number of televisions productions.
The initial phase is a site of 36 acres, roughly the size of eighteen football pitches, and includes
● 700,000 square feet of office space spread across five buildings;
● 250,000 square feet of studio block; ● 80,000 square feet of retail and leisure space; ● 378 apartments divided between two towers; ● A 218 bed hotel;
● A five acre public realm area including in a piazza for 4,000 people;
● A technical infrastructure supported by 18,000,000 metres of fibre;
● A tram terminus extending the current line;
● A footbridge across the Manchester Ship Canal linking Salford Quays with Trafford Wharf;
● 300 cycle bays; ● A multi-storey car park with approximately 2,200 spaces.
Phase 1 represents about one fifth of the total land available. There is potential to utilise up to 200 acres.
A study carried out by Amion Consulting suggested that, once it is fully developed, MediaCityUK could accommodate more than 15,000 jobs and 1,000 businesses. When Phase 1 completes in 2011 there are likely to be 4,000 to 5,000 people working at MediaCityUK.
There is no gated perimeter to MediaCityUK; its park, piazza, shops, bars and restaurants will be open to the public in the same way as any city centre.
32 Tiffany Cloynes
The BBC will open for business in 2011 after what will be the biggest move out of London in its history. Children’s Television, Sport, Radio 5 Live, Learning, and parts of the Future Media and Technology Team are all relocating to Salford bringing some of the BBC’s most famous shows like Match of the Day and Blue Peter to the north. They will be joined by current Manchester-based outputs including the BBC Philharmonic, Dragon’s Den, File on 4, Radcliffe and Maconie, Songs of Praise, Question of Sport and local and regional services.
The University of Salford intends to create a new higher education centre at the heart of MediaCityUK. An extension of the University’s main campus will act both as a showcase for cutting edge projects and exhibitions and as a hub for research and teaching activities. More than 700 students and staff are expected to use the University’s building that will open in September 2011. Facilities will include a broadcast zone, a digital media zone, a virtual laboratory and digital performance and creative spaces.
North West Vision and Media, the organisation responsible for leading, promoting and supporting the region’s creative and digital industries, relocated to MediaCityUK in autumn 2009. It occupies a refurbished building opposite the Pie Factory on Broadway, allowing it to establish a MediaCityUK presence ahead of the completion of phase 1.
MediaCityUK: The Public Sector Partners MediaCityUK’s public sector partners (PSP) are
● Salford City Council (the council), ASSET - Liverpool-10
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