Bright Realty Draws International Attention with a Unique Marketing Strategy for Castle Hills
Castle Hills, a 2,500-acre mixed-use master-planned community in Lewisville, served as the set for a family friendly film, “Cooper & The Castle Hills Gang,” which debuted last spring at the Dallas International Film Festival's Family Day. But the story about the community's land developer, Dallas-based Bright Realty, which produced the film and subsequently drew huge increases in traffic, (both onsite at Castle Hills and online at its website), is making far more impact than the movie plot.
The nationally distributed Builder magazine published an article about Bright Realty's unique marketing strategy, and the efforts also caught the eye of GDR, a London-based trends consultancy. GDR produces a global innovation publication called Global Scanning, which focuses on forward- thinking concepts. It's planning to run a feature on Bright Realty in a coming issue.
The movie is about 11-year-old Cooper Callaghan, who lives in what he calls “the best neighborhood in the entire world.” Cooper and his friends help an elderly, retired attorney, Jack Wilson find his wedding ring before Wilson's wife returns home from a trip to Phoenix. That mission sets the kids off on a journey through Castle Hills, with stops at several of its amenities—its pool, the golf club, trails, and gardens—to retrace Wilson's steps of the previous few days.
The movie is available for free viewing online at
www.castlehills.com. It's also available in the sales offices of all the builders active at Castle Hills (including Bright's
home-building division, American Legend Homes) and showing on the flat-screen TVs in all of the community's model homes. Bright Realty also distributes copies as collateral marketing material to third-party buyer leads, including people relocating to Dallas.
Meritage Leads a Green Revolution
Meritage Homes recently held a Grand Opening for its extreme energy-efficient community in Keller. Meritage spokespersons said the opening at Marshall Ridge was more than just a community grand opening, calling it “the reinvention of the American home and dream - with green features and benefits that homebuyers have come to love.”
A partially “deconstructed home model” provided attendees the opportunity to see the guts of an extreme green home with advanced spray foam insulation, sophisticated weather-sensing irrigation system, staggered construction framing and high- performance post-tension foundation.
Marshall Ridge offers these advanced energy-efficient features at no additional cost:
Spray Foam Insulation Double Low E Windows Energy Efficiency Lighting Weather Sensing Irrigation Low VOC Paints and Carpets Programmable Thermostats High Performance Plumbing Fixtures ENERGY STAR®
Appliances Insulated Garage Doors Vol 4 2011 GREATER DFW METROPLEX BUILDING SAVVY MAGAZINE 19
SAVVY MARKETING
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