THE BATTERY SHOW BUSINESS CONFERENCE DAY 1: TUESDAY OCTOBER 25 9:30AM PANEL DISCUSSION: DRIVING EV’S FROM NICHE TO MAINSTREAM


Pike Research estimates that by 2015 the United States will have 840,000 plug-in vehicles on the road. During this session our panelists will discuss their approach to meet President Obama’s goal of one million vehicles, and how momentum in the market can be maintained to grow the drivetrain from niche to mainstream. The session will provide an understanding of how auto makers view the plug-in vehicle market, offering insights into how vehicle performance, consumer attitudes and experiences, and infrastructure development fuel plug-in vehicle market growth.


Session Chair: Dave Hurst, Senior Analyst, Pike Research


Part of Pike Research’s smart transportation practice, Dave Hurst’s focus is on analyzing markets for electric and hybrid vehicles, fuel-cell vehicles, and other means of electric transportation. He is an experienced transportation consultant and market researcher with 14 years of experience in the automotive industry.


Speakers


Brian Wynne, President, Electric Drive Transportation Association (EDTA) Brian Wynne is President of the Electric Drive Transportation Association (EDTA), the pre-eminent trade association representing battery, hybrid, plug-in hybrid, and fuel-cell electric drive technologies and infrastructure. He also represents the electric drive industry on several government advisory committees, bringing in-depth experience in transportation and technology applications for a sustainable future.


Sherif Marakby, Director, Electrifi cation Programs and Engineering, Ford Motor Company


Sherif is responsible for global electrifi cation programs and engineering at Ford Motor Company. This includes hybrid, plug-in hybrid, and electric vehicle powertrains and vehicles. Prior to this he was the Core Chief Engineer for hybrid systems and components. His team recently delivered the Fusion Hybrid sedan powertrain system.


Mark Perry, Director of Product Planning, Nissan USA


Nate Hendrie, Manager, Marketing Business Development, CODA Automotive Nate is responsible for representing the marketing voice in business development efforts for CODA Automotive and CODA Energy. This role includes scoping the market potential for various partnerships across the value chain, as well as developing and managing relationships to help realize, promote, and sell CODA products.


11:00AM COFFEE SERVED IN EXHIBITION HALL SPONSORED BY


11:45AM PARTNERSHIPS FOR CREATING THE SECOND TRANSPORTATION REVOLUTION After more than 100 years of transportation based primarily on the burning of fossil fuels the ecosystem required to support electric vehicle alternatives exists. It is now the responsibility of those throughout the advanced energy storage value chain to optimize the ripe opportunity and global impact that the Second Transportation Revolution represents. Dr. Shanker will discuss the interrelated aspects of demand, supply and ongoing innovation necessary to build, grow and sustain the advanced battery industry.


Keynote Speaker: Dr. Ravi Shanker, President & Chief Executive Offi cer, Dow Kokam


Dr. Ravi Shanker is the President and Chief Executive Offi cer of Dow Kokam. Shanker led the team that created the Dow Kokam joint venture, and has many years of experience building, growing and running businesses with The Dow Chemical Company.


12:15PM REGULATING INNOVATION: HOW CAN 21ST-CENTURY TECHNOLOGIES OVERCOME 20TH-CENTURY REGULATORY BARRIERS?


It took transport regulators almost a decade to recognize the differences between primary lithium batteries and rechargeable lithium-ions, and the future regulation of these products remains uncertain. Use of new battery materials faces delays and complications due to “premanufacture notice” and “signifi cant new use” rules. “Product stewardship” concepts create roadblocks to new chemistries, fuel cells, and ultracapacitors.


October 25. 26. 27. 2011 www.thebatteryshow.com 5


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20