marketingtimes Official magazine of


Sales & Marketing Executives International, Inc.


®


SMEI OFFICERS AND DIRECTORS 2010 - 2011 OFFICERS


Jeffery Jackson, CSE, Chairman


Nathalie Roemer, CME – Secretary Treasurer Jeff Fawcett - Chairman Elect


Debra Lindsey, CME – Immediate Past Chairman Willis Turner CAE, CSE – President & CEO


SENIOR VICE CHAIRS Gregg Frederick, CSE Clinton J. Schroeder, CME, CSE Mary Tricaso, CSE


DIRECTORS


Lynn Argenbright Jose Corujo, CME Lisa Dennis Kim Ferguson Colleen Francis Mike Hilbert Ben Mastboom


Rick McLaughlin, CME, CSE Antonio Rios-Ramirez, Ph.D. Janet Scheffer Randy Smith


Jack Criswell, CSE – Chairman Emeritus Don Covington, Jr., CSE – Director Emeritus


Marketing Times is published quarterly by Sales & Marketing Executives International, Inc. (SMEI).


CERTIFIED MARKETING & SALES PROFESSIONALS ASSOCIATION Nathalie Roemer, CME – Chairman


Melissa Medley, CME - Immediate Past Chairman SMEI


PO Box 1390


Sumas, WA 98295-1390 USA T 312-893-0751 F 604-855-0165


admin@smei.org www.smei.org Willis Turner CAE, CSE – Executive Editor


Copyright Sales & Marketing Executives International, Inc. Subscription Rates: 4 issues/year USA: $35.00 Canada: $45.00


All other countries/territories: $95.00


The statements and opinions expressed in this magazine are not necessarily those of SMEI.


chairman’sreport


JEFFERY JACKSON, CSE jeffery.jackson@smei.org


As the renewal promise of spring gives way to summer, so does my time leading the international board gives way to the renewal of leadership embodied in Jeff Fawcett, who assumes the role of Chairman 1 July. The nominating committee’s slate of 2011-2012 board members was reviewed and approved. I’m very happy to say that many of the board members recruited during the last two years, were ready, willing, and able to assume key roles. I wish Jeff Fawcett and his new board leadership team all the best.


Our May 2011 strategy session in San Francisco was superb!


Both attendance and engagement were at an all time highs, as we reviewed the submissions of Programming, Marketing and the Future of SMEI task forces. I want to publicly acknowledge the work of the underlying team members. You’ll be hearing and seeing these submissions as they come to life and improve the way SMEI carries out our Five Founding Principles™ well into the future. Stay tuned…..


Reports from the 1st annual SMEI Trade Mission and Tour were glowing. Those in attendance were so impacted by the receptions received in Vietnam and China, that they found it difficult to relay it all in words. Their emotions clearly ran high. Both countries offered a wide variety of touring options. Our own Nathalie Roemer and Willis Turner, were capable hosts, and look forward to leading a new tour in 2012. Both China and Vietnam, two emerging countries, were hungry for what SMEI has to offer in setting the standards of Sales and Marketing professionalism through certification. We continue to witness a high level of response where ever new countries are introduced to our certification programs. Some of the lessons learned and processes developed abroad will be deployed here in North America, as we continue to drive our standards setting agenda.


This will be my last Chairman’s Message to the Marketing Times. I want to express my gratitude to all the board members who answered my call to action the last two years. A sincere THANK YOU goes to those of you whom I met, during travels across the country, for your hospitality and knowledge sharing. SMEI is alive and well as a professional association, because of the Passion for the Profession embodied in each of you.


Jeffery Jackson Chairman, SMEI Board of Directors (7/1/2009 through 6/30/2011)


4


marketingtimes


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21