CONTENTS COVER 18 20
16 HOW DO YOU DEFINE SUCCESS? DOWNSIZE YOUR KILLING GIANTS:
DEVELOPING THE MARKETING MINDSET TO DO THE IMPOSSIBLE
WHAT CAN MAJOR LEAGUE BASEBALL PITCHERS TEACH US ABOUT B2B SELLING?
FEATURES 6
8 9
10 12
SMEI MEMBERS TOUR VIETNAM & P.R. CHINA
SMEI AFFILIATE & CHAPTER NEWS: VANCOUVER SMEI AFFILIATE & CHAPTER NEWS: VIETNAM SMEI AFFILIATE & CHAPTER NEWS: P.R. CHINA
TEN TIPS TO GROW EMAIL MARKETING & IMPROVE YOUR BUSINESS
14 SMEI’S NEW 2011-2012 LEADERSHIP TEAM
DEPARTMENTS
4 7
CHAIRMAN’S REPORT PRESIDENT’S MESSAGE
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