FINANCE & FRANCHISING
Why Women Should Choose Franchising
By Susan Gunelius, Kate O’Connor, editor of
FranchiseDirect.com
W
hen considering franchising as a vi- able business alternative the two
big benefits that crop up are “brand” and “established business model” which are very relevant but really its only when you get down to the “nitty-gritty” of the bene- fits of franchising that it becomes appar- ent why franchise opportunities can be great for women. Of course, this all depends on your
choice of franchise opportunity and with hundreds of opportunities available it is really important to do your groundwork before taking the plunge and committing some of your hard earned funds to a fran- chise investment. Many franchise opportunities can be home-based which means that there’s no awful, soul destroying commute to and from the office – trying to juggle public transport, rush hour traffic and child care. Of course, if you have kids this is a huge bonus as you can lower or even eliminate your child care costs. Also, if you are of- fering a home service then you are close to your target market so even if you aren’t always working from home you don’t have long to travel to your customers’ homes. An increasing amount of franchise op- portunities are offering franchisees the opportunity to operate on a part-time basis which means that you can choose your own hours and therefore have more con- trol over your work/life balance. Also, if you are a full time mom con-
sidering returning to work after a few years taking care of your children and feeling a bit rusty and out of touch with the current market; then a franchise op- portunity can be the answer to your prayers. Take into account the flexibility a franchise allows you and then consider the fact that almost all franchise opportu-
nities offer you start-up training which will make sure that you are up speed with the current market as well as ongoing training and support when you are up and running. There is such a huge variety of fran-
chises available – the opportunities really are endless. You could find yourself run- ning companies as far flung as children’s party organizer to web-based companies optimizing corporate clients’ online pres- ence. You could find yourself thriving as an event planner or even at the helm of a business to business courier company.
Source:
FranchiseDirect.com
At Bank of the West, we value the individual.
Different perspectives generate fresh ideas. Tat’s why at Bank of the West, we value the perspective and innovative ideas that women provide. We’ve grown stronger thanks to our unique blend of people. After all, in today’s competitive banking environment, it is our employees that keep us a step ahead of the rest. For career opportunities, visit us online at
bankofthewest.com.
© 2011 Bank of the West. Bank of the West and its subsidiaries are equal opportunity/affirmative action employers. M/F/D/V
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PROFESSIONALWOMAN’S MULTICULTURAL MAGAZINE 77
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