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Graduate launches world’s first sari app
A Bucks New University graduate has launched the world’s very first app on how to drape a sari. MA Advertising graduate, Bhavna
Sharma, is now based in the bustling hub of Mumbai, India,
and her step-by-step guide on how to
drape a sari is available on iTunes and was released on International Women’s Day 2011 in March.
The enterprising graduate set up her business with husband, Siddhartha Banerjee, who has dealt with the technical aspects of making the app a reality. Sharma, who graduated from Bucks New University in 2009, said: “I spotted a market opportunity for women the world over who wanted to learn the sari drape, but didn’t know how.
“This app provides them with a tool which is not only effective, but is as technologically savvy as the audience. What YouTube videos lacked, this app provides. For instance, it caters to the viewing preferences of its audiences by providing both a video tutorial and text manual with stylish illustrations. Apart from its useful FAQs section, the app
Bhavna Sharma
The number of downloads is growing rapidly and the sheer popularity of the app has pushed it in to the coveted ‘New & Noteworthy’ section of the Indian iTunes App Store, where it’s currently in the top three. Sharma continues: “I think the future of the app would include varieties of the sari drape, the different accessories that would complement a sari, and perhaps make inroads for designers to incorporate the sari in contemporary fashion.
“The sky’s the limit for what we want to do. In terms of the app market, America leads the download tally, India is next, followed by Canada and Singapore. There is a lot of demand for
has integrated Twitter as its CRM platform to answer any drape or app-related query by a user.”
this application overseas and we’re now creating it in different languages for places in Europe.”
Bruce Sinclair, course leader, MA Advertising at Bucks, said he was extremely proud of Sharma’s progress. “It is hugely gratifying to see a graduate shunning the conventional career path into ad agencies for a more entrepreneurial and innovative approach. It is exactly the way advertising is going and yet another example of a Bucks graduate having a take on their role for the future,” he said.
Details:
sariapp.com
www.businessmag.co.uk
THE BUSINESS MAGAZINE – THAMES VALLEY – JUNE 2011
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