THE LIBRARY Raising the Bar: The Story of Clif Bar Inc T
HIS STORY COULD BE WRITTEN IN TWO BOOKS. ONE BEING THE STORY OF CLIF BAR INC FROM IT’S INCEPTION TO IT’S NOW OUTDATED 2004 PUBLICATION. THE OTHER BEING THE
BUSINESS PHILOSOPHY THAT CLIF BAR INC AND IT’S CREATOR/ FOUNDER/OWNER/MASTERMIND STRIVES TO LIVE UP TO. EXCEL- LENTLY MIXED, BOTH STORIES CONSTANTLY BUILD OFF ONE AN- OTHER AND SUCCESSFULLY PORTRAY A STORY WORTH TELLING.
I’M NOT AT ALL A BUSINESS PERSON, SO I ENJOYED THE STORY OF CLIF BAR INC MORE THAN I DID THE PHILOSOPHIES GOVERNING IT, BUT THEY WERE STILL VERY INTERESTING TO READ AND PONDER. NOW I WONDER WHY MORE COMPANIES DON’T SHARE SIMILAR AT- TITUDES (WHICH YOU’LL HAVE TO READ TO FIND OUT). THE MOST INNOVATIVE THING ABOUT RAISING THE BAR IS THE DESIGN. THE BOOK IS PRINTED IN BLACK INK AS YOU WOULD EXPECT, WITH BITS OF RED ALL THROUGHOUT. THE RED INK HIGHLIGHTS TITLES, SUM- MARIES, PHOTOS, LOGOS, ETC. THERE ARE MORE EXCITING DESIGN ELEMENTS INSIDE THAT REALLY MAKE THE BOOK FUN, UNIQUE TO READ, AND JUST TO LOOK AT.
THIS IS NOT A CLIMBING BOOK, HOWEVER, THE TOPIC IS COVERED. CLIF BAR SUPPORTS THE CLIMBING COMMUNITY ALONG WITH VARIOUS OTHER OUTDOOR COMMUNITIES. BESIDES, HOW MANY OF US CLIMBERS CAN REALLY SAY WE DON’T BRING A CLIF BAR TO THE CRAG? GREAT STORY, GREAT IDEAS, AND FUN TO LOOK AT, RAISING THE BAR, WELL YOU KNOW THE PUN I WAS GOING TO MAKE.
American Rock I
n American Rock: Region, Rock, and Culture in American Climbing, Don Mellor, a professional climbing guide and instructor for more than 20 years, surveys the history of the sport in the U.S. If you’re looking for a nice refresher on Amer- ica’s top climbing destinations and history, this book is for you. Divided up by region, American Rock covers the sandstone of Zion to unique formations at The New and begins with a stellar couple chapters on the White Mountains and the Adirondacks. For climbing newbie or climbing yoga, American Rock could be a great way to ignite or rekindle that relationship with American climbing. It is more than just a buck it’s an honest
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