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BEAUTIFUL TO


A Case for Small, Canadian NGOs by Gary Pluim


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HEN THE “SMALL IS BEAUTIFUL” MOVEMENT EMERGED NOT LONG AFTER THE SECOND WORLD WAR, SCHOLARS AND ACTIVISTS RALLIED AGAINST THE MOUNTING TREND TOWARDS “BIGNESS” IN POLITICAL AND


ECONOMIC STRUCTURES. They contended that while larger institutions enabled efficiencies and economies of scale, these trends towards growth threatened to compromise deeper human values of dignity and freedom. The “universal idolatry of gigantism”, as proposed by E.F. Schumacher in his 1973 book “Small is Beautiful”, failed to see “the elegant and the beautiful” in social development.


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