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By Maria Khalife Evaluating Media


"All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can help lift it onto a higher level." ~ William Bernbach


In our era, we are awash in the enormous amount of input in our lives from the media. If you think back to the earlier days in your life, you'll recall much slower means of obtaining information. Today, the events of the entire world seem instantaneous! The wonders of all of these communications come with a slant that needs looking at: the media is in the business of selling their services to make a profit, and what seems to sell best are those items laden with fear. If we adopt personally the sense of fear found in so many media presentations, our lives can be affected in a negative way. I would never want


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that for you; I would want an inner peace and joy for you, so let's take a look and see what we can readily recognize.


We trust our ability to differentiate tastes to figure out when something isn't fit to swallow. There is a sense of distaste for whatever we find offensive. If we liken this ability with out ability to "swallow whole" what we are fed by the news media, you can readily see that some things need to be rejected. As an experiment , sit in


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