GfK Names Angelina Villarreal as MOVERS Head of Multicultural Research
& SHAKERS
international research across a variety of industries,” said David Krajicek, Co-President, GfK Custom Research North America. “For the past two decades she has led research initiatives in the multicultural markets to help companies better market and po- sition their products among Hispanic, African-American and Asian-American consumers.” The new appointment expands GfK Custom Research’s core capabilities in qualitative and quantitative research within a multicultural context, especially relevant to the company’s Consumer Packaged Goods, Financial Services, Technology and Automotive sector-focused teams. Prior to joining GfK, Villarreal served as Vice President of
Research at Creative Response and Research, where she led Hispanic market and multicultural consulting and research projects, and as Vice President of Research and Development at Safeco Insurance. At Safeco, she established Voice of Custom- er and Voice of Agent research programs and their first Mystery Shopping Program. “Throughout her successful career, both as an independent
research provider and an employee of well-known firms, Ange- lina has been actively engaged in helping companies to better design and market their products to multicultural consumer segments,” said Krajicek. Villarreal is originally from Monterrey, Mexico and holds a
Executive leadership
appointment expands service offerings and enhances research capabilities in high
growth segments GfK Custom Research North America announced the ap-
pointment of Angelina Villarreal, Ph.D., as Vice President, Multicultural Research. In this new role, she will partner with other multicultural experts from each of the company’s busi- ness units to develop, implement, and measure forward-think- ing marketing research strategies for the fast-growing His- panic, Asian-American and African-American consumer segments.
“Angelina brings more than 18 years of experience in mar- ket research, with an extensive background in domestic and
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BA in Business Administration from Tecnologico de Monter- rey, an MA in Economics from Universidad de Nuevo Leon, and a Ph.D. in Business Administration with a major in Con- sumer Behavior and a minor in Applied Statistics from the Uni- versity of Pittsburgh.
About GfK Custom Research North America
Headquartered in New York, GfK Custom Research North
America is part of the GfK Group. The GfK Group offers the fundamental knowledge that industry, retailers, services com- panies and the media need to make market decisions. It delivers a comprehensive range of information and consultancy services in three business sectors-Custom Research, Retail and Technol- ogy and Media. The no. 4 market research organization world- wide operates in more than 100 countries and employs over 10,000 staff. In 2009, the GfK Group’s sales amounted to EUR 1.16 billion. For more information visit
www.gfkamerica.com. Follow us at
www.gfkinsights4u.com or on Twitter @gfkamerica.
CELEBRATING 11 YEARS OF DIVERSITY PROFESSIONAL WOMAN’S MULTICULTURAL MAGAZINE 59
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