E-Type
Top Cat
This year Jaguar’s iconic E-Type
celebrates its 50th anniversary. This year marks the 50th anniversary of one of the most famous and desirable cars in automotive history, the Jaguar E-Type, designed by Malcolm Sayer.
When it was launched in 1961, the appeal of E-Type took the automotive world by storm. “Such is the inherent rightness of its proportions, stance and purity of line, that it is a permanent exhibit in New York’s Museum of Modern Art,” says Jaguar.
The E-Type set new standards in automotive design and performance when it was introduced. Its influence is still apparent in Jaguar’s modern range: cars that offer a
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‘peerless blend of performance, comfort, cutting-edge technology and award-winning design’.
“Half a century of progress has not diminished the significance of the E-Type,” said Mike O’Driscoll, Managing Director Jaguar Cars and Chairman Jaguar Heritage. “It was a sensation when it was launched, and remains Jaguar’s most enduring and iconic symbol. The E-Type is simply one of the most exciting cars ever created and a legacy to the genius of Jaguar’s founder, Sir William Lyons.”
E-Type owners included celebrities such as George Best, Brigitte Bardot, Tony Curtis and
Steve McQueen and the sports car became as synonymous with the swinging sixties as the Beatles and the mini skirt.
“It is impossible to overstate the impact the E-Type had when it was unveiled in 1961,” said Ian Callum, Jaguar Design Director. “Here was a car that encapsulated the spirit of the revolutionary era it came to symbolise. The E-Type is a design that even today continues to inform the work we do in styling the Jaguars of the future.”
Unveiled at the Geneva Motor Show in March 1961, Jaguar’s E-Type caused a sensation. Capable of achieving 150mph, but costing
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