Make more profi t with wine this Christmas
At Matthew Clark we go further to offer great value, products and service as always. This year we’ve put together a range of exciting drink deals, and support for you. They are designed to maximise the expectations of your customers and your profi t potential this Christmas.
Festive Fizz Champagne & Sparking Wine Magnum Deal
Christmas is a time of celebration and having corks popping in your outlet this festive season will only not create a great atmosphere but should be pretty good for your profi ts too!
Celebrate festive fi zz sales this Christmas with Matthew Clark’s exclusive Champagne and sparkling wine Magnum deal, buying two bottles (75cl) of Taittinger Brut Reserve, Anna de Codorniu Brut Cava and Rocco Prosecco and get one Magnum (150cl) of the same product absolutely free.
Des Gallagher, Matthew Clark’s Regional Managing Director in Scotland explains, why this is an exciting opportunity for Matthew Clark: “This is an incredible promotion including some of Matthew Clark’s premium brands in Champagne and sparkling wine. It is important that Matthew Clark continued to trial new ways of working to add value and profi ts for its customers during Christmas and New Year.”
Matthew Clark continue to offer promotions on trend, with Champagne and Cava still popular around Christmas and Prosecco growing in popularity (from 8% in 2008 to 13% in 2010) according to Wine Intelligence.
Our Customers on the Magnum Deal...
Henri Jooste, Food & Beverage Controller at Crieff Hydro Hotel explains, we are continually looking at new and different promotions that give the customer a unique experience: “This incredible Magnum offer, our customers have the opportunity to enjoy a beautiful magnum of Taittinger at a very attractive price.”
Craig McLeod, Wine Buyer from Ubiquitous Chip Restaurant in Glasgow said: “Taking advantage of this unbelievable offer sets us apart and is one of the best and most unique deals in the market place. It enables us to sell Taittinger by the glass at a competitive price, and maintain a great deal for our customers.”
Wine and food matching By Iain McPherson, Matthew Clark’s Scotland Wine Development Specialist (pictured left) Christmas menus are marked by the amount of different fl avours that make up the traditional festive dinner and this can make the selecting of wines an interesting challenge. Bottles of wine are good sharing options at Christmas and wine sales benefi t from the increased focus on food around this time.
Iain recommends a selection of quality wines from the Matthew Clark wine portfolio to some festive favourites.
Starters - Smoked Salmon Analivia Verdejo Pagos del Rey, Rueda
With its lemon-yellow colour this wine exhibits complex aromas of ripe soft peach and pear fruit, lemon and fl oral hints. Unoaked the palate is rich with white-fruit fl avours and minerally notes. Don’t just take my word for it, it has its own long list of awards, including International Wine and Spirit Competition 2008 Silver Medal “Best in Class”.
Nobilo Icon Sauvignon Blanc, Marlborough
Typical zingy, elegant palate with pronounced gooseberry and nettle fl avours. This is not just another Sauvignon Blanc from Marlborough, but a wine with an incredible array of fl avours, which helped it stand out from all the others to be announced “Best New Zealand Sauvignon Blanc”, by Decanter, winning the Regional trophy.
Main Courses - Turkey with all the trimmings Saint-Aubin, Louis Jadot
The wines from the chalky-limestone soil of this village adjacent to the better-known Meursault, Puligny-Montra- chet and Chassagne-Montrachet offer probably the fi nest value-for-money in Côte d’Or white Burgundies.
Vidal Syrah, Hawke’s Bay
The free-draining and stony soils of Hawke’s Bay’s famous Gimblett Gravels region, together with warm summer temperatures and a long ripening season, are ideal for growing top quality Syrah. Matured 18 months in French oak barrels giving a warm vanilla edge to the strong, powerful fruit and rich, yet supple, tannins.
Desserts - Christmas Pudding Concha y Toro Late Harvest Sauvignon Blanc, Maule Valley
The Deal:
Buy 2 x 75cl of Taittinger Brut Reserve, Anna de Codorniu Brut Cava and Rocco Prosecco and receive a Magnum (150cl) free of charge!
Papaya, peach, apricot and mango combine well with honey and spice on the nose. The grapes are left on the vines to achieve the highest level of ripeness and the wine is matured for up to 30 months, not in oak, to develop its honeyed character.
Torres Moscatel Floralis Oro Catalunya Both Moscatel de Alejandria and Moscatel de Grano Menudo, better known as Muscat de Frontignan, are used to produce this rich fl avoured dessert wine. A very sweet, luscious wine that is a perfect accompaniment to all types of dessert. Not only does it taste great, but the beautifully decorated bottle is a real stand out in any restaurant.
When it comes to wine Matthew Clark provide their customers with the right range through their portfolio of over 1,180 wines from some of the most internationally acclaimed producers and wineries.
Matthew Clark has a team of Wine Development Specialists dedicated to helping their customers make the best of their wine list and help them to maximise the sales of wine in their outlet. They work with their customers to offer suggestions as to what should be listed to best suit the type of food, always keeping it customer focussed and on trend.
To fi nd out what our award winning services can offer you, contact us on 0141 429 4711 or visit us at
www.matthewclark.co.uk
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