Edgardo A. Navarro Linares Promoted to VP, Multicultural Marketing, McDonald’s USA
M
cDonald’s USA recently announced that Edgardo A. Navarro Linares has been
promoted to Vice President, Multicultural Marketing, McDonald’s USA. In this role, Navarro will be responsible for McDonald’s U.S. strategic and ethnic consumer marketing efforts. Reporting to McDonald’s U.S. Chief Marketing Officer Neil Golden, Navarro as- sumed his new role, January 4, 2011. “Multicultural marketing at McDonald’s
is more than segmented ethnic advertising campaigns; it’s a business imperative and an integral element in our business strategy and marketing plans,” said Golden. “With Ed- gardo’s leadership, we will continue to align and allocate resources in support of the most significant growth areas of our business and ensure that an ethnic consumer perspec- tive is understood and applied at all points throughout the marketing process.” “Our multicultural marketing efforts are critical in help-
ing us to expand and build brand relevance in the U.S. with our diverse customer base. I am honored to assume this responsibility,” said Navarro. An 18-year McDonald’s veteran with a strong business
and financial acumen, Navarro has a proven track record for success. Most recently, Navarro served as the Vice President &
General Manager of McDonald’s Indianapolis Region, which encompasses a total of 598 restaurants in Indiana, Tennessee, Kentucky, Illinois and Missouri. Among his most notable accomplishments was the de-
velopment of a comprehensive business and marketing plan for the launch of McDon- ald’s McCafe beverages. Navarro’s focus and commitment to excellence led the India- napolis Region to consistently achieve one of the highest rates of growth in this important area of the McDonald’s business. He has held a variety of leadership posi-
tions at McDonald’s in the U.S. and Central America. Prior to his role as General Man- ager in Indianapolis, Navarro served as vice president of the company’s Houston Re- gion’s operations team. As the former President of McDon-
ald’s Central America, Purchasing Director for McDonald’s Puerto Rico, International Purchasing in Home Office and Senior Financial Manager for the Asia-Pacific Division, Na- varro has developed and executed business and financial plans that have successfully impacted the McDonald’s busi- ness since 1993. Navarro is the former President and Founder of RMHC
Panama. He also organized RMHC Chapters for El Salva- dor, Honduras and Costa Rica and served as the Houston Region’s Hispanic Lead for Inclusion & Diversity Net- works. He is currently chairs the National Hispanic Em- ployee Business Network (NHEBN). Navarro received a Bachelor of Arts in Economics and
a Masters in Business Administration from the University of Chicago. He will be moving to the Chicago area with his wife Kenya and sons Felipe and Nicolas. Source: HispanicPRWire
panelists newscaster Paula Zhan, Kim Martin from WE tv, Debbie Myers from the Science Channel, and Jacqueline Hernandez from Telemundo, in ad- dition to this year’s keynote speaker, Vivian Schiller from NPR. Rodriguez brings a lifetime of ex-
perience in the cable industry, having played a pivotal role in leading efforts to launch and grow international chan- nels. Her legacy includes her leader- ship and accomplishments at other
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multinationals where she has worked, including boosting ratings, ad sales and distribution, negotiating programming content and crafting brand positioning. This experience led her to BBC, where for the past three years she has spear- headed the launch and operations of BBC Worldwide’s wholly-owned chan- nels, BBC Entertainment and CBeebies, throughout Latin America and the U.S. Hispanic market.
Celebrating 19 Years of Diversity
“In just over two years, we have successfully positioned both channels in the pay TV industry as a result of the quality of its content, BBC’s commit- ment to the US Hispanic market and Latin America, and its rapid expansion in both regions,” said Rodriguez. “In 2011, our goal is to increase our distri- bution and deliver on our commitment to offer a broader variety of new pro- gramming content.” Source: BBC Worldwide and Hispanic PRWire
HISPANIC NETWORK MAGAZINE 77
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