CAREER DEVELOPMENT
then target it to the companies where you want to work. Sound simple? That’s because it is! “A great example of how this works
is a woman named Miriam Schembari who was trying to get a job at one of the world’s largest publishing houses,” Kukral explains. “She had exhausted her efforts otherwise: She had sent résumés, called recruiters, posted on job boards, and after six months she had nothing to show for it. She knew she had to do something different to get herself noticed—so she turned to Facebook. She created a Facebook ad- vertisement that targeted only people who worked at the companies that she wanted to work for. “She ran the ad on the profiles of
people who worked at HarperCollins and linked to her résumé. The entire ad run cost her only $6.00. A person who blogs for HarperCollins saw the ad and wrote a blog post with the headline ‘Why don’t we hire more people like this?’ and the blog post linked back to her ad and her résumé. A week later she had a contract gig with them.”
Get personal. Before you go on a job interview,
find out everything you can about the people who are in charge of the hiring process at the company. Look them up on Facebook, LinkedIn, and Twitter, and get to know a little bit about them and their interests. This will help you to know what may impress them, an- noy them, or where you may share a common interest that will help you to connect. In the interview, make an at- tempt to connect—be friendly, honest, and open to sharing a little about your- self as well. The more personal the con- nection you make and the more they like you as a person, the better chance you have at being chosen for the job. “Learning a little bit more about the
decision makers in the hiring process will do nothing but help you,” asserts Kukral. “Learn as much as you can and then use some of those nuggets of infor- mation in the interview. Perhaps you discover that one of the interviewers is
28 HISPANIC NETWORK MAGAZINE
a huge Yankees fan, or another has chil- dren the same age as your own, or one of them attended a local festival over the weekend. It’s those details that will help you to break the ice and connect with them personally—and that will in turn make you more memorable.”
Use YouTube to your advantage. YouTube is a great resource—and
not just for funny videos to forward to your friends. In fact, it’s a cheap and easy way for you to show off your skills, and it can pack a big punch when it comes to setting yourself apart in the job search. You can use a video as a chance to follow up after an interview and say thanks. Or you could take the opportunity to send your potential em- ployer something you’ve put together that displays your creativity or a skill that sets you apart. Send a link to your video via email to the people who con- ducted your interview as a way to fol- low up. “One great example is a man who
used his kids’ baby toys and made some funny videos about the public relations business and put them on YouTube,” explains Kukral. “The vid- eos started to get mentions in the me- dia, and he leveraged that in his job search. He sent the videos, along with the media he had received, to potential employers with a note reading, ‘If I can get this much publicity from kids’ toys and no budget, imagine what I could do for your clients.’ With very little in- vestment, he was able to make a great impression and increase his chances for future employment.”
Think outside the box—and then go one step further. Doing things differently isn’t exactly
breaking news. Most people are at least somewhat aware of the fact that the job market is flooded with a surplus of talented and qualified people who are all vying for the same job openings. So you have to make sure you’re thinking one step ahead of the rest. Advertise yourself in unexpected places, step out
Celebrating 19 Years of Diversity
of your comfort zone, and, if you have to, invest a little money. You have to put some effort in if you want to see some results! “A great example of this is a woman
named Pasha (
HirePasha.com) who took her last bit of money and bought a billboard in a high-traffic area that read, ‘I’m ready and available for work,
HirePasha.com.’ It worked so well that she ended up creating her own public relations firm because of all the atten- tion she got for herself! The lesson here is to not limit yourself just because you think something is too outrageous or unexpected. In this case, it worked!” “The job market, especially when it
is as overcrowded as it is today, can be tough to navigate,” says Kukral. “But if you implement a few unique strate- gies, it can also be a lot of fun. Once you find the strategy that works for you, it will also become very fruitful. Good luck out there!”
About Jim Kukral: Jim Kukral is the author of Attention!
This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue (Wiley, 2010, ISBN: 978-0-470-59927-3, $24.95, www.
attentionthebook.com). For over fifteen years, Jim has helped small businesses and large companies like FedEx, Sher- win-Williams, Ernst & Young, and Pro- gressive Auto Insurance understand how to find success on the Web. Jim is also a professional speaker, blogger, and Web business consultant. Jim teaches thousands of students around the globe as an adjunct professor for The Univer- sity of San Francisco’s Internet Market- ing Program. He has been quoted or featured in some way in online and of- fline print publications such as Forbes, Brandweek, Entrepreneur, the Wall Street Journal, the New York Times, Business- Week, Inc., Small Business Trends, Feed- Front, Revenue Today, Marketing Sher- pa, and Duct Tape Marketing Network.
Find out more by visiting www.Jim-
Kukral.com. You can also follow Jim on Twitter @JimKukral.
www.hnmagazine.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84