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Planning ahead. Now we are firmly in the New Year, you have either been reflecting on your past and looking to your future, or heard lots about how other people have been doing this very exercise! Practice Plan give us...
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be is often the theme of this time of year, but this can actually be an important time as it sets the pace of the year to come. When it comes to business planning, just doing the exercise helps us to find out the things we don’t know about the details, such as managing consumables, attracting customers, how many patients you need to see in a day and how much to charge. You can find the gaps in where you are now and where you want to be and fill them to ensure you are a success. In the dental world, planning
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and having a vision can be seen as relatively new concepts. We have learnt this from our recent Workshop Tour where we have helped dental practices focus on planning their patient journey and having the vision to take their practice where they want it to be. Having a plan for your practice can be vital, as manag- ing a business takes thought and conviction. There are many reasons to
have a plan, and it makes sense to have a clear vision of what you want to make sure that you get it. But how about looking at five
reasons to have a dental membership plan in your practice to help secure your future? See what you think.
Five reasons to develop a dental membership plan:
66 Scottish Dental magazine
aking stock of where you have come from to find out how to get to where you want to
reasons to have a plan
1. Build regular income and customer loyalty Developing a membership plan within your practice can ensure that you are building a regular income and customer loyalty because by allowing your patients to budget for their oral care, you can guarantee a pre- dictable income and also help your patients attend more reg- ularly, keeping them coming back to you. Not only this, with a range of discounts and perks you can offer your membership plan patients, you can reward them for their loyalty.
2. Enjoy clinical freedom Developing your own membership plan means that you can take more control over the treatment plans you offer to your patients. And with the added benefit for plan members of a discount on treatments, your patients will be more like- ly to take up the treatment they need.
3. Reduce administration for your team While you are guaranteeing a regular income for your practice and allowing your patients to maintain their oral care with regular attendance and special discounts, a mem- bership plan can mean less administration for your team as processing the plan is taken care of by the plan provider; leaving your team to concen- trate on more important things.
4. Allow your patients to budget for their oral care
Patients can not only guarantee that they are going to see the dentist they want to by being a member of the practice, but they can also make great savings on their dental care.
5. Be in control Having the peace of mind that you are in control of your business can be the ultimate luxury. With a dental member- ship plan you can set out the terms of your business, what you want to offer and how you are going to offer it as well as making sure it is what your patients are looking for. You can have total control of your career. Setting up a dental member- ship plan can form part of your business plan. Through it you can project how many patients you need and what hourly rate you need to charge, giving the comfort that you are covering
the basics. Allowing a dental plan provider to administer your membership plans takes away the administration hassle. But not only this, by choosing the right provider for you, you can have access to a whole range of expertise and support to help you continually run your business successfully, like the business support we offer at Practice Plan. We not only help you to
construct a plan tailored to you, branded with your own unique identity, but we help you to manage your business by offering you practical advice from our experts who have been assisting dentists for years. We also provide you with practical tools to excel in what you do, like our Extranet which gives you near real-time access to your patient lists; Practiceplan Perks, a unique website offering exclusive discounts on everyday and special purchases to you, your patients and staff; or the array of
events we hold covering topi- cal issues our dentists have asked for. So, yes, planning is key, and
having a dental membership plan in place could help you build your business. Deciding which plan provider to use is vital to the success of your plan.
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Practice Plan is the UK’s leading provider in practice-branded dental plans. For more information call 01696 684135 or go to
www.practiceplan.co.uk
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