News Awareness week.Orthodontics in the spotlight during February The future is NOW
The British Orthodontic Society’s (BOS) second National Orthodontic Week (NOW) is to be held between 22 and 28 February. The launch will take place on the first evening of the campaign at the V&A Museum of Childhood . This will be followed by a
week long event at the Museum during half-term, when the gallery is visited by over 2,000 people a day. During the week members of the public will be able to ‘Meet an Orthodontist’ and
find out more about ortho- dontic treatment. The focus for NOW 2011 will be young people and during the campaign BOS aims to highlight the problems of dealing with protruding teeth. Two young winners of its annual Against the Odds competition will be acting as figure heads for the campaign and it is hoped their success stories will inspire others to seek help. A short NOW film is being
produced which features interviews with these young
“During the week members of the public will be able to ‘Meet an Orthodontist’”
orthodontic patients and other young people who have had their lives changed by orthodontic treatment, and also features interviews with orthodontists who explain the issues and benefits of orthodontic treatment. The NOW website –
www.nowsmile.org – has been refreshed and a range of new initiatives have been devel- oped to encourage an even greater number of visitors. A range of 20 NOW branded products has been produced for dental professionals to order online with a percentage of the profits from sales of these items being donated to the BOS Foundation which funds research into future orthodontic treatment.
IN BRIEF
State-of-the-art care More than 33 years after closing its doors as a dental practice, a historic building in Uddingston has returned to serving the dental needs of the local community. The new state-of-the-art facility has seen staff at Uddingston Dental Care, formerly at 25 Main Street, move to their new home at 1 Main Street.
And a special ceremony was held recently to celebrate the £540,000 transformation of the famous old building which dates back to 1890 when it was opened as a bank.
12 Scottish Dental magazine
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