Brand, Choice, Service – Park ‘n Fly’s Focus


T


HREE WORDS KEPT COMING back into Tony Paalz’s conversation when he talked about his new position as President and CEO at Park ‘n Fly: brand, choice, service.


“Customers remember the brand.Of course that’s important.


However, we cannot ever forget that they have a choice. And sometimes the perception is that another choice is better than us.” Paalz had been onboard for about amonthwhen he spoke to


PT in his suburbanAtlanta office. It didn’t take long for him to focus on exactly what he wanted to do with the 40-year-old Park ‘n Fly brand. “I’ve been traveling to all our locations. I ride the shuttle and


talk to the customers. They tell me the same thing. They are delightedwith the service they getwith us.They choose to return because we provide a comfort level they like.” He sees that his company is competing with the airport and they are perceived to havemore convenient parking.After all, the


Park ‘N Fly’s Tony Paalz


huge parking structure is across the street from the terminal, and his parking lotmay be three miles down the road. “It’s a perception


problem, and we can alter that,” Paalz said. “First of all, it is often not true that parking on the airport is quicker. In most locations, we can pick up a customer, drive them to their ter- minal and help them off the shuttle in less time than they can drive into


the airport, negotiate the congestion-filled roads, get their entry ticket, drive up three or four levels, find a space, and then walk, Continued on Page 40


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