t Visits His Shrink
opment things that happen when parking is managed for the right reasons.
Dr.VH: Joe, some psychologists might say you’re stuck in
the anal stage of development. No pun intended about being stuck there, by the way.A little psych humor, get it? But I agree with you, Joe.You’re expecting things to be very ordered and altruistic. But life’s not like that – especially when it comes to what I call “The PP&MTriangle”: Parking, Politics and Money.
JS: So what’s a consultant to do? Hey, Doc, didn’t Freud
ask that question? Dr.VH: I think it was, “What do women want?” but that’s
neither here nor there. Just prepare yourself that today’s prodi- gious pressures to produce parking proceeds for public purposes may be too powerful for the plethora of parking
professionals.The prospect is palpable.
JS:That’s profound. Dr.VH: Now, Joe, you and I know that park-
ing management isn’t only about the money. And it’s the rare parking exec indeed who can speak truth to power, and protect the program’s integrity to avoid the pitfalls ofMPA.
JS:The Motion Picture Association? Dr.VH: Managing for Profits Alone. JS: I’mperplexed. Dr.VH: Hmmm. I think stronger treatment
is needed. Joe, how do you feel about elec- troshock therapy?
JS: Pretty negative, Doc. Dr.VH: Are you positive? JS: I’m positive; I’m negative! Dr.VH:Those electroshock treatments can be
charged, Joe: Visa, MasterCard, all the big ones. Think about it. Is there anything else? It’s closing in onmy tee-time.
JS:Well, there is something else. I keep hav-
ing this dream, and my boss says she has it, too. We’re trying to figure how to work one of these multi-space meters on some crowded street. Between the confusing regulation signs and poor directions on the machine, we’re getting frustrated and angrier by theminute. So we start to think that the city must not have put any time and effort into getting feedback from ordinary folks about the wording or layout of the instructions, and we start screaming a bunch of obscenities and just walk away without feeding the darn thing. And we dare them to give us a ticket. Hah!
Dr.VH: Does your boss have her clothes on in this dream, Joe? NOVEMBER 2010 • PARKING TODAY •
www.parkingtoday.com 27
JS: Of course. Dr.VH: That’s too bad. But I digress. Some cities do it the
right way, and some cities don’t. It’s an imperfect world out there,my friend.
JS: But that leadsme tomy last issue, Doc.You see, I think
my city’s parking program is perfect – the best in the world – and I tell that to a lot of people, to anybody that’ll listen, really. They’ve got analysts that hit the street and analyze, supervisors that get out there and really supervise, and directors that under- stand the real parking management mission. For them, it’s all about the citizens, the customers, turnover, the quality of life… all that.
Dr.VH: Joe, does the term “delusions of grandeur” mean
anything to you? JS: You mean like the dream I keep having where I’m
addressingmy adoring subjects? But don’t worry, Doc; I always havemy clothes on in that one: the crown, the robes, the scepter – the whole nine yards.
Dr.VH: I think our time’s up, Joe. Just pay the receptionist
on your way out. Cash! JS: Just one last thing, Doc. Do you validate parking?
When on day-release from his local psych ward, Joe Sciulli is Vice President and Senior Operations Consultant of Chance Management Advisors. He can be reached at
Joe.Sciulli@
chancemanagement.com.
PT
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