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lars, receipt for a time that the car was not in the garage, etc) and found that extrapolated over a year, the amount of parking revenue lost was in excess of $100,000. The question comes down to, how does one stop it? Rely-


ing on the cashier to “catch” these and then get into a battle with parkers in the lane is not going to work.We could audit every ticket every day, but that would be economically unfea- sible. I’mcertain the foodmarket would not appreciate having its customers jacked up because they were cheating in the parking lot. Our solution was to install on line validators in the food


store. These validators were connected to the store’s cashier terminals and the terminal “told” the validator, and hence the revenue control system,whether or not the customerwas eligi- ble for a validation. The ticket was then validated on line, and when the parker left, the validation was taken into considera- tion when the parking fee was computed. The cost of the additional software and online validators


was well less than the annual loss. You have to be careful.This garage is in a largemetropol-


itan area where the parking rates are high. As the value of the ticket goes up, themotivation of those surrounding the parking operation to attempt to defraud the system and collect a nice, fat, blackmarket paycheck is very high. In this case the parking dollar volume in the location was


in the millions, so an odd $100k here or there didn’t show up easily.The other problemwas howto showthe owner the prob- lem. It took me a number of months to come up with a way to demonstrate to the owner that there was a problem, and, work- ing with the revenue control vendor, provide a solution that would solve it.


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NOVEMBER 2010 • PARKING TODAY • www.parkingtoday.com 21 WEST COAST 42196 Roanoke Street Temecula, California 92591


800-886-6316 | Fax (315) 706-0330 877-277-6771 CANADA


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