encouraging customers to visit your web- site for coupons or weekly specials. Or perhaps your facility is within


walking distance of an event venue. Event venues, like stadiums, recognize that parking is a crucial factor in filling seats, and are always looking for ways to improve the fan’s experience in getting to the game. A partnership between your facility and the venue can result in its pro- moting your website. In addition, a few third-party websites that operate similarly to Expedia.com(e.g., ParkWhiz.com, of which I’m CEO) can effectively market your facility via the Internet and other channels to interested consumers as well. The bottom line is that the airline,


hotel and other industries have shown that having an online presence is crucial to increasing your parking facility rev- enues. However, that online presence is effective only if you can reach your poten- tial customers and convert them into pay- ing customers.


Aashish Dalal is CEO of ParkWhiz.com, which provides online tools to help parking operators earn more money from their spaces.


PT


WPS Featured on Today in America


WPS Parking Systems is pleased to announce thatWPS USA Corp will be fea-


tured in an upcoming episode of Today inAmerica, hosted by award-winning broad- caster and former NFL quarterback,Terry Bradshaw. Over the past severalmonths,WPS has been working on a joint venture with this


educational television broadcasting company to educate and expand the public’s knowledge on parking and transportation issues currently facing the parking industry. “Wewere approached byToday inAmerica to participate in one of their national-


ly broadcasted features.We have been collaborating on a segment entitled “Parking andTransportation Solutions for the 21st Century,” explains Derek Kiley, President of WPS USA Corp. Turbulent economic times have devastated other industries, but not the parking


industry. Every year more cars roll ontoAmerica’s roads and every year people strug- gle to find a place to park them.WPS and the Today inAmerica film crew decided to produce this educational feature with the assistance and cooperation of Denison Park- ing. “VariousWPS equipped sites in our hometown of Indianapolis, were utilized to deliver a strong message about parking both today and tomorrow,” statesMark Pratt, President of Denison Parking. “Becoming more eco-friendly and advancing toward the future are the main


points of the segment. The goal is to educate the audience on exactly where the park- ing industry is heading and what roleWPS will play as parking needs become more complex,” states Kiley. The “Parking and Transportation Solutions for the 21st Century” feature will be


broadcasted in various large markets throughout the United States on well-known news networks, such as: CNN Headline News, FOX Business Network, Discovery Channel and theTravel Channel.


            


   


                             


 


  


                         


   


     


               


      


                     


              


                


             


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