contents winter 2011 Departments


18 Publisher’s Message Sails Aloft! P A T R I C I A N O R I N S


92 Program Spotlight A listing of centers around the country to consider before you expand or start your specialty retail business.


114 Management Show Me the Money! Here’s where to look when it comes to financing your specialty retail business. S T A R R C U M M I N G


54 Unique Concepts


28 The Fluff that Dreams are Made Of The Dream Machine kiosk creates customized


pillows as you wait. B E R N A D E T T E S T A R Z E E


40 Soap that Looks Good Enough to Eat With their attention-getting design and packaging,


these “fruity” soaps lather up sales. B E R N A D E T T E S T A R Z E E


44 Sizzling Sales Under the Sun


Sunny sales forecasted for color-changing products. T R I C I A D E S P R E S


Self-Serve


52 Do You Want Carrots With That? A self-service kiosk helps make eating healthy


deliciously easy. K R I S T I N L A R S O N C O N T I N O


Franchise


54 Cashing in on Crepes The popular European food is looking to gain inroads in the United States. And the profits promise to be anything but paper-thin. V A N E S S A G E N E V A A H E R N


New Notables


36 Carts Plump Diet-to-Go’s Bottom Line A business that provides healthy meals tests new


markets through mall carts. B E R N A D E T T E S T A R Z E E


50 Glowing Sales Glow-in-the-dark products were visionary ideas


for Nitelite Sports. V A N E S S A G E N E V A A H E R N


� Online bonus Pop-Up Power


What can leasing managers do to attract pop-up stores to their malls? Read more to find out. C H R I S T I N A N O R S I G


Ten Steps to Starting a Business You are all set to launch your cart and kiosk business—here are ten steps to get you started. B R Y A N J A N E C Z K O


� Online Extended Learn more about our articles on airport specialty retail and mobile apps by visiting extended versions of these articles online.


Add your comments to these and other SRR articles online! Visit SpecialtyRetail.com today.


10 Specialty Retail Report n Winter 2011 SpecialtyRetail.com SpecialtyRetail.com Visit us online today to read our bonus content!


124 Merchandising Solutions Color Makes a Splash! These before-and-after merchandising solutions prove that sometimes all it takes is a touch of vibrant color to make a dramatic difference in your displays. S H A R O N L O E F F


132 Operations Pricing Produces Profits You can profit from proper pricing—here are some strategies to review before pricing your products. R A F I M O H A M M E D


142 Trends Tracker A look at some new (and some enduring) trends


in specialty retail. P O O R N I M A A P T E


144 Advertiser Index


120 Savvy Solutions What qualities should you look for in a potential employee?


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