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SPOTLIGHT ON OUR ASSOCIATES………………………..…………………………....

Special Event Engineering, LLC ADDS TWO MORE FAIRS

Gregory Bean, CFE, President of Special Event Engineer-

ing, LLC (SEE) has announced contractual agreements with two more Florida Fairs to oversee advance ticket sales. The Greater Jacksonville

Fair will be utilizing the Wal- green’s Corner Box Office Program and begin their pre Fair ticket sales 6 weeks prior to the Fair’s Opening

Day. This is the first year they have used an outside source to do their sales. The Volusia County Fair & Youth Show will again be us-

ing the Walgreen’s program with Greg Bean this year ex- panding their radius from 25 to 30 miles from the Fair’s location. This is the second year they have utilized Wal- green’s Corner Box Office. Last year in using Walgreen’s for the first time the Fair’s pre sale was triple any previous year’s efforts. SEE also handled the pre event ticket sales and advertis-

ing placement for the annual Oktoberfest at Prince of Peace Church in Ormond Beach last month (October). This was the first time the church sold tickets outside of the congregation’s expectations of presales. A handful of Wal- green’s Corner Box Office locations were used in a 20 mile radius. This resulted in drawing added attendance from more than just the immediate neighborhood from where the church membership is from. Greg and Patty also oversee the Lake Co. (FL) Fair’s ad-

vance sales and advertising placement where he and Patty were recently recognized and presented a plaque at the Fair’s annual meeting for “Service Above and Beyond the Call of Duty” by Fair manager Happy Norris. They also handle all the marketing and advance ticket sales for the Rio Grande Valley Livestock Show and Rodeo, the sixth largest livestock show and rodeo in Texas and the Cull- man County Fair in Cullman, Alabama working with North American Midway and Entertainment and more. Greg was Fair Manager at the Martin County Fair in the

early 90’s and received his CFE form the IAFE in 1994. He and Patty, his wife of 37 years and business partner, re- side in Merritt Island. Greg and Patty can be reached thru the SEE web site or (321) 454-3964 Populous— Changes Since 2007

A lot has happened since April 2007 – new faces and a

new name. In March 2009, HOK Sport Venue Event changed its name to Populous and launched a new brand based on creating environments that draw people and communities together for unforgettable experiences. Charlie Smith and David Forkner have been doing just that since they joined the firm in 2007 when they introduced


The Suwannee County Fair group is famous for their “Pranks” at convention and last year was no exception. Doris Graska got

“suwanneed” with a surprise guest in her room!

Populous to the fairground and equestrian industry. Since their arrival, Smith and Forkner have made their mark on such projects as Alachua County Fair in Gainesville, the Volusia County Fair in Deland and Hernando County Fair in Brooksville, adding to their already extensive portfolio and more than 70 years of combined experience. Then in July 2009, another new face joined Populous.

As the Director of Equestrian Services, Todd Gralla brought two decades of global equestrian experience, in- cluding projects like the Kentucky Horse Park, Hong Kong Jockey Club and Calgary Stampede. “Introducing Populous to the fairground and equestrian

world was a natural fit for our specialty in providing de- sign services that draw communities together and expand- ing the firm’s global leadership in the design world,” said Rick Martin, Senior Principal, Populous. As the only architecture firm that is a member, exhibitor,

sponsor and lecturer for the Florida Federation of Fairs, Populous’ involvement in the fairground industry expands beyond our staff’s portfolio of 21 Florida Fairs and 214 fairgrounds around the world. Populous understands that fairgrounds have been, and

continue to be, the cultural, social and entertainment hearts of the communities they serve. These facilities house 4-H shows for children, trade exhibitions, festivals and a wide range of entertainment events. “We encourage the development of year-round fair-

ground usage so these facilities can serve as strong com- munity economic impact generators,” said Charlie Smith, Principal, Populous. “Having coined the term ‘Exposition Park’ to describe year-round usage in a more park-like setting, we feel our emphasis on year-round usage is paramount.” As Populous, we enthusiastically embrace the expertise

we uniquely claim – drawing people together around events, places, teams, athletes, commerce, industry and ideas they wholeheartedly embrace and adore. “One thing’s for certain – we are passionate about creat-

ing iconic, purposeful fairgrounds that will positively im- pact their surroundings for many years to come,” said Smith.

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