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FLORIDA FAIR NEWS CONTINUED……………………...…………………………….. After our budgets are approved, each division is required


WHAT DO YOU DO THE OTHER 50 WEEKS S


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Each year after The Fair has closed and has moved on to


another Fair, I am always asked by someone in the com- munity the following question, “What do you do when The Fair leaves?” or another variation of it is, “Where do you go when The Fair leaves?” I am sure most of you get the same question. I always tell them the next fifty weeks are the most im-


portant time frame because we are planning for the next Fair while taking care of non-fair events, etc. At the Miami- Dade County Fair & Exposition we start that process as soon as this year’s Fair is over. We start with a thorough and honest review of the past Fair. ATTENDANCE


Did you hit your projected number? What ticket pro-


grams worked and which ones did not? Did your advertis- ing and promotions produce the buzz that we all need to succeed year-after-year? Start thinking about the next Fair.


CONCESSIONS Once again did we produce the revenue we anticipated


and did we make our budgeted per caps? Start the proc- ess at who’s coming back and who is not. What new items do we want for The Fair? EXHIBITS


Do a review of our school programs and the 45,000 en-


tries that we receive each year. What are the programs we want to use for the next Fair and which ones do we want to expand, like our Robotic Division? OPERATIONS


Has your Fair been as clean as you want it to be? Ours


has been great the last three years due to some changes we made with our grounds quality company. Has the A/C worked and the building held up during the 18-days of The Fair? After we have done this for 2-3 weeks we begin our new


budgets for the next operating season. This takes us about a month to six weeks for the departments to prepare their w


s it ih lss, get them approved by senior management and


finally out to the Board of Directors for approval. While this takes a great deal of time, we still have our


non-fair shows that start a week to ten days after The Fair is over and is nearly every weekend throughout the year. The only exception to this is August and September. Some of these non-fair events are small and a couple of them reach to thirty thousand for a big festival. If you have a facility like ours, many of your buildings are


getting to the 30+ years and need some tender loving care. We make a long list on a yearly basis and rank the projects by importance until we fix each problem. This, of course, is a year-round priority to keep our fairgrounds looking nice for our guests who visit us.


18


to do a business plan for the upcoming year. At this time you can include things in your plans that are new, as well as items that have worked well in the past and you want to continue to include it in your plans. In August we are preparing for our annual audit from an


outside auditing firm in Miami. This is very important to ensure that we are complying with rules of accounting and informing us of rule changes or new laws on the books. That is completed in September and presented to the Board of Directors and Fair members at our Annual Meet- ing held this year in late September. The off-season is a very busy time for the marketing de-


partment. We have found with the recession our sponsor- ship program is really a twelve month activity. It is impor- tant to keep in constant contact with them. It works for us and I think Fairs are still a great place for companies to their names in front of a lot of people. The other long term exercise is our ‘sit down meeting’


with the media in Miami. We initially meet with each me- dia outlet with our plans for the next Fair (this take about two weeks). The media then comes back to us with ideas for the media buy, promotions, PSA’s and with any other idea they may have. This exercise can, in some cases, last up until The Fair starts as new ideas are brought forth. All of the above activity leads us up to The Fair when all


planning, ordering of tents, striping of parking lots and a thousand other small details have to come together so our guests will have a great time when they visit one of our great Fairs in the State of Florida. Let’s all have a safe and prosperous year!


Don’t Forget! Entry Deadline for


Ag & Competitive Exhibit Awards Program Is


March 1, 2011


The Agricultural Awards program will consist of competition among Fairs in 6 categories. The participating Fairs will be divided into five divisions according to attendance. Plaques will be awarded, one for each category in each division.


CATEGORIES Agriculture


1. What was newly established or developed at your Fair to promote agriculture. 2. Non-fair agricultural event or program. 3. Program designed to correct an issue or problem related to a competitive or non-competitive agriculture program. 4. Agricultural photo.


Competitive Events


5 . New or unique class of competitive exhibits 6. Competitive exhibit display photo series.


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