labels and labelling a number of key features including:-
Northern Foods Order Three IP65 in-line Labelling systems from Atwell’s
“
Solway Foods” part of the Northern Foods organisation one of the UK’s leading manufactures
of fresh salads and sandwich’s approached Atwell’s with a requirement for two IP65 wash-down in-line top & bottom labellers for their recent expansion at their Manton Wood site. Atwell’s are pleased to continue its long association with Northern Foods and following the successful installation and delivery of the first system “Solway Foods” ordered a third system which was added to the order for the Manton Wood Site. Atwell’s IP65 in-line systems are the next generation of harsh environment automatic labellers offered within the company’s ever expanding range of labelling equipment. All Atwell systems are built without compromise and offer some of the lowest capitol equipment costs available in today’s price competitive market, the IP65 systems incorporate
Denny Bros’ Open Day 2010 plans to boost the brand
S
uffolk-based Denny Bros Group is staging its next Open Day 2010 event on 15th September with a view to securing the autumn date as an annual sector event for those with an interest in boosting brand visibility and sales with contemporary packaging ideas covering food, pharma, household, DIY and public sectors. “Enhancing the Packaging Experience” will look at the production and supply of all forms of niche packaging including on-pack concepts such as the multi-page Fix-a-Form. The event will cover the creative strategies available that can help to maximise sales; and the various printed labelling technologies that can help to achieve long-term brand loyalty. Keynote speakers including Andrew Streeter of Pack-Track and Doug Johnston of Packology who will discuss how companies are gaining
• Specific IP65 design incorporating corrosion and contamination proof materials for high care environments. • Full wash-down ability for high care environments. • Quick release change parts, belts and electrical leads • Full colour programmable touch screen control panel • Reduced footprint, under 1.0 meters long • High speed label heads capable of speeds up to 50m/min
• Available in RH or LH versions • Variable speed conveyor drive motors.
Each of the systems label heads were been fitted with thermal transfer coder frames and all associated cabling allowing for the easy integration of thermal transfer over-printers for price & best before printing directly on the label/s. Atwell’s offer a complete “One Stop Shop” facility to all its customers including the recently launched range of environmentally friendly “Linerless” print & apply labelling systems, in-line linerless labelling systems, bespoke & standard labelling systems, label verification & line control software, plus supplying all manner of desktop label printers, whilst developing its label supply and consumable business. For more information call 01444 239970 or email
sales@atwell-labellers.co.uk.
competitive advantage by addressing the green packaging agenda; and how to get the best packaging supply routes to market.
Denny Bros experts will be on hand to illustrate how to implement effective
promotions on- shelf, how to include vast amounts of technical and legal information
within the product offering, and how to roll out all important effective CRM campaigns featuring promotions powered by unique
32 FMCG News
numbering and SMS links to websites. Confident of the need for a conference that focuses on branding, Denny Bros’ Sales & Marketing Director Stephen Jarrold said: “The event is focusing on brand embellishment at a time when many brands are suffering from a loss of consumer awareness. In these tough economic conditions, consumers are almost totally price- driven which means brand managers have to work extra hard to underline brand benefits. When conditions improve, it is those with the strongest brand qualities who will ultimately benefit.” “On-pack info and promotions add much value to brands – and this will result in a long term, sustainable sales uplift.” The conference and networking event will be
followed by a tour of the production facilities at the company’s manufacturing headquarters that will cover the complete booklet labelling process. To book your place at this free event please email
fix-a-form@dennybros.com or call 01284 701381.
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