labels and labelling
Inkjet Label Printing – the digital solution for labels on demand
By Katrin Both, PR Manager Primera Technology Europe.
Manufacturers of almost any type of product often find themselves in need of short- run, full-colour customized product labels. The reasons are many: for use on prototype products, promotional campaigns, and perhaps most often, because the manufacturer has many different products that are all produced in smaller quantities.
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n all of these cases, the printed quality and appearance of these labels are extremely important.
Providing a professional appearance on packages can easily make the difference between a product selling well or simply sitting on the retail shelf.
Putting the most professional colour labels possible on products will set them apart from others. This is especially important for smaller manufacturers who can actually increase their sales by making their products stand out through innovative packaging and labelling. It also allows manufacturers of all sizes to offer private label
Laser Marking 3-mil Codes on 3M™
two-layer labels, typically a 10-micron (0.0004”) thick contrasting top layer bonded to a 50-micron (0.002”) thick base layer, allow customers to laser mark very high-resolution images as demonstrated by this application. The customer requirement is to mark a 2D Data Matrix code containing 347 characters - in a space no larger than 5.0 mm (0.197”) square! This
3 M™
goods in smaller quantities. Even though many users of inkjet colour label printers are small to medium-sized companies, larger brand-name manufacturers also have the need to produce short runs of labels. They use them for market research, pilot runs, prototypes, private label goods and focus groups. Marketing, advertising and
promotional companies can produce labels for their collateral materials that indicate special offers, holiday greetings and other sales-driven and/or personalized messages.
The need for short- to medium- run, full-colour label printing is abundant in organizations of all types and sizes. While there are several available options on the market today, many are too expensive or are designed for far higher production than is needed in many cases. Further, the print quality of even high-volume, full- colour labels on flexo or digital offset can be limited, thereby limiting the sales potential of the labelled products.
One technology stands out and is clearly superior for producing the highest-quality, lowest cost
Label Stock
laser-markable labels are specifically designed for laser ablation or kiss-cutting applications. These
means the final 2D code will contain a 64 x 64 array of cells with each individual cell measuring 3-mils (0.003” or 0.078 mm) in diameter. To create this very small mark, the setup consisted of a Synrad 48-1 (10 watt) laser, an FH Flyer marking head (equipped with an 80 mm lens), and a copy of Synrad’s WinMark Pro laser marking software. Overall cycle time to create each code was 22.2 seconds. Because the 3-mil cell size is smaller than the focused spot size (0.005”), a tip- writing effect can be seen due to the choice of Velocity, Power, and Spot Mark Duration settings. As well as helping to achieve the small cell size, these settings also prevent the laser from drilling into the white base layer. For more information call 01295 672500 or visit
www.laserlines.co.uk.
Pallet labeller for whisky can provide traceability
Logopak 920PF print & apply pallet labelling machine has been chosen by a leading Scottish distiller in the Edinburgh area for a new automatic pallet labelling project, following a four month trial that proved the reliability of the system. "Following the decision to label pallets automatically the distillery put two competitive labelling machines on extended
A 30 FMCG News
output in short-runs: inkjet colour label printing. Inkjet-based label printers such as the LX-Series Color Label Printers by Primera
Technology, Inc. offer exactly that and the possibility to produce full- colour labels whenever and in the volume they are needed. ■
trial, one after the other," explains Logopak UK general manager Wilson Clark. "The Logopak system was the one that provided consistent dependability over a three month period." Installed within a full steel enclosure, the Logopak 920PF machine is fitted with an integrated scanner to ensure bar code legibility and incorporates the new Logopak Synchro-LXS labelling data management software that manages labelling data files downloaded from the customers host computer WMS software. For more information call 01904 692333 or visit
www.logopakprintandapply.co.uk.
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