PORTALSnews
What’s happening on the internet directly affects you.
Portal News
We bring you up to date on how it’s been changing, how it all looks today and what that means for the market.
I
T’S BEEN A frantic few months
in property portal world. The big chaps are busy buying or ‘acquiring’ each other while the smaller boys are heavily promoting their special niche services – and the babies are launching and finding their feet on an increasingly crowded street. Towards the end of last year,
Zoopla started munching other portals, starting with one of the original top players, Propertyfinder, then Thinkproperty and Hotproperty all being swallowed up and, within weeks, losing their identity to become a small name on a totally Zoopla branded site. More change was clearly afoot. The industry website Property
Portal Watch listed the 25 highest earning property portals in the world, using information on the portals’ main sites only, without ‘satellite’ sites for holiday lets etc.,
32 MARCH 2010 PROPERTYdrum
as at 30 June 2009. The Number 1 was the German property portal www.immoscout24.de. Rightmove just slipped into the
top five earners who each grossed over US$100m – at number 5, with US$104m, with Primelocation lucky at No 13 with US$32million and their sister site Findaproperty hitting Number 19 with US$19million. We can conclude from this that property portals are still a very tempting bandwagon.
THE BIG BOYS
The Digital Property Group (TDPG) welcomed Globrix into its portfolio. The usual tight-lipped response was received to questions regarding the price paid, but mutterings in the market suggest that it was more of a keep-the- brand-afloat agreement, rather than an expensive day out. Globrix started life in January 2008 as a joint venture between News International and the founders,
TDPG snapped up a couple of relative minnows... ‘The primary reason behind the acquisition of these domains is to
strengthen our already strong consumer reach and drive more home searchers to one of our core brands.’ Mark Milner, CEO of TDPG
Daniel Lee and Ian Parry, with ‘millions of pounds’ invested. At the time, many of us wondered how you could make money from a free-to-list site and it seems we may have been right to question the business model, but it obviously offers something that TDPG wanted. Mark Milner, CEO of TDPG said, “Globrix has quickly achieved significant brand awareness, and become a trusted brand, known for its more innovative approach amongst a desirable demographic for advertisers. This is consistent with TDPG’s portfolio approach, delivering a different consumer experience from our current portals and additional opportunities for our extensive customer base.” Eight days later, TDPG snapped up a couple of relative minnows with the purchase of dothomes. co.uk and also extate.co.uk from
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