Organic Matters
Non-GMO
Shopping Guide
The Institute Ann Marie Michaels, proud mom of
for Respon- a two-year old, says “I am so grateful
sible Technology IRT put up this site. The Non-GMO
(IRT) has new Shopping Guide fi ts easily into my
website www. purse, and now I wouldn’t leave
nonGMOShop- home without it. I’ve posted some
pingGuide.com of this hard-to-fi nd information on
that takes the my website, and sent the link to my
guesswork out friends, who will tell their friends,
of how to avoid who will tell their friends.”
genetically modi-
fi ed organisms IRT’s Executive Director Jeffrey
(GMOs) and Smith, who hears from thousands of
gene-spliced consumers on trips around the US,
food products. frustrated at the lack of labeling, says
With polls indicating that 9 out of 10 “Our new website gives consumers
Americans want GMOs labeled, the back the power to make an informed
site’s brand vs. brand comparison is choice.”
expected to have a signifi cant infl uence
in shifting the choices shoppers make Doctor’s Orders
in supermarkets. Physician Amy Dean, who is a board
member of AAEM, a Physicians’ as-
The site was developed for the 53% of sociation that recently asked doctors
Americans who say they would avoid to prescribe non-GMO diets to all
GMOs if labeled. It lists popular brands patients, says she regularly provides
that don’t use ingredients from the eight the Non-GMO Shopping Guide
GM crops such as GM soy and corn. for her patients, and is pleased to
It also lists dairy products that don’t recommend IRT’s informative and
allow the controversial GM bovine easy-to-use new website.
growth hormone.
The Non-GMO Shopping Guide is
a joint production of IRT and the
Center for Food Safety. Learn more
about GMOs and the Campaign for
Healthier Eating in America: www.
healthiereating.org
The Institute for
Responsible Technology’s
Campaign for Healthier
Eating in America mobilizes
citizens, organizations, busi-
nesses, and the media, to
achieve the tipping point
of consumer rejection of
genetically modifi ed foods.
www.nonGMOShopping
Guide.com
6 Organic Shopper Winter 2010
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