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2010 NEW PRODUCTS BUYING GUIDE
SEE PSEE PGS
202 0 -86
SPESPECIAL
ISSISSUE
DDecember 2ecember 2009
America’s Source for Wholesale Merchandise
VOLUMEE 2 21,, N NO. 1
It’It’ss no secret! no secret!
Personal Service
Sparks Sales
S
ervice trumps price, even neighbors about them. Following
in tough economic times, are fi ve tips for improving and
according to many retail protecting your reputation for
experts. Independent retailers great customer service:
often have the edge when it comes 1) Empower your staff,
to delivering top notch personal especially salespeople. When
service. Because they are a part a customer with a question or
of the neighborhood and know complaint is told, “That’s not
their clientele, independent store my department,” it frustrates
owners can make service truly and elicits anger. Everything
personal by tailoring special that happens to a customer, good
services to customers who will or bad, is your responsibility.
appreciate them. Gift wrapping Make sure the employees feel
is one example. Home delivery that way, too. Make sure they
is another. So are special orders, have the knowledge and the
and informing customers when confi dence to correct problems
something arrives that may on the spot, whether it’s in their
interest them. job description or not.
Mistakes happen at every store. 2) Adapt to the customer. If
The independent, however, free you’ve ever had a sales rep rattle
from corporate rules, can recover off a script in response to your
from blunders, and often turn a question or concern, you know
customer mishap into a positive how important it is to have your
experience that actually improves questions answered in straight-
loyalty. People remember kind- forward language. Respond
nesses, apologies and the personal directly to the issue at hand, and
touch. They also tell friends and do not take this — cont’d pg. 93
W
hile many kiosk and cart vendors and cart vendor relationships. Their
succeed by carrying only afford- mix of products includes top sellers
able items that consumers will buy on that carry $200 and even $300 plus
Kiosks
impulse on the spot, others focus on price tags.
lines of products that start at about the The products themselves are high
Aim
$10 retail range and reach to higher quality. They bring something unique
price points. Conventional wisdom to popular, high demand product
has long favored the former approach. categories. In addition, both suppliers
Higher
However, here are two companies with surround their kiosk and cart vendors
very diverse product lines that have with merchandising aids and other
seen dramatic growth through kiosk support materials that — cont’d pg. 94
Your dir direct onl online rne resource tce to o over 6 625,000 p prododucuctsts!
WHOLESALECENTRAL.comWHOLESALECENTRAL.com
B2BB whole wholesaale onlle only — V— Vissiit at and bd bookmark trk today!
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