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WEB MARKETING
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convenient for them. Another 24.9 third said they will also use a debit
Social Media percent said they don’t want to card, and 33.9 percent said they’d
continued from page 102
fi ght crowds in stores, and 16.7 use PayPal for online purchases.
percent said it’s easier to fi nd items In addition, 11.5 percent of shop-
added customer ratings and re-
online than in stores. pers plan to use a gift card or gift
views, and 37.1 percent featured
“In a year where every penny certifi cate to pay for holiday items
sale pages.
counts, many people will start online this year.
Largely due to the convenience
their holiday shopping online to This is the eighth annual
of the web, more than one quar-
fi nd deals, search customer re- eHoliday study, which offers a
ter of online shoppers said they
views to select products, and get snapshot of the holiday activities
plan to spend a larger portion of
gift ideas,” said Phil Rist, EVP of both large and small web re-
their holiday budget online this
of strategic initiatives for BIG- tailers, many of which have been
year. In citing reasons for spend-
research. “The benefi ts of online in business for at least ten years.
ing more online, 41.9 percent said
shopping far outweigh the draw- It also includes the sentiments
they could shop at all hours of
backs, as far as most shoppers are of online holiday shoppers. The
the day, while 34 percent said
concerned,” he noted. With online Study, conducted by BIGresearch
they found it easier to compare
retailers diversifying payment op- for
Shop.org, surveyed 2,623
prices, and nearly as many attrib-
tions, customers have more ways consumers nationwide. ■
uted it to Americans’ insatiable
than ever to pay for holiday gifts.
appetite for free shipping. Nearly
Two thirds of shoppers will use a
a third said they will spend more
credit card for some online pur- Find this story and more news and information at:
online because it’s simply more
chases this holiday season. A
www.Wholesalecentral.Com/wholesale–News
MENTION WHEN YOU CALL OR EMAIL!
www.covermag.com December 2009 103
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