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KIOSK KORNER
Kiosks Aim Higher
clips for subtle color, and others terms of the minimum average
continued from page 95
go all out,” she adds. investment, usually a fi rst order
“When the Amika products starts at around $2,000.”
tive ions, and far infrared heat to
are demonstrated, their bene- World Trading 23 also tai-
provide fast styling without dam-
fi ts speak for themselves,” says lors a program for each one
age. These also come in fashion
Raykhman. “The results are of its cart and kiosk vendors,
colors with eye appeal. Sets in-
apparent, so it’s easy to close Ibarra says. “Trends in de-
clude a styler; a curler; an ionic
a sale and to keep people com- mand for RC vehicles differ by
fan, which also provides negative
ing back for more.” Amika also state, by geography, by market,
ions and far infrared heat to style
provides a full kit of marketing by whether they are retailed
quickly without damage and re-
materials, including brochures, indoors or outdoors, by price-
sults in a healthy shine; and a
postcards and training videos. point, and by whether they can
diffuser that attaches to the fan
“We customize every aspect of be demonstrated live or not,” he
to enlarge the drying surface, lift
the program to individual ki- points out. While his company
hair and reach roots. Sets come
osk and cart vendors’ needs,” has dozens of different units,
in matching fashion colors.
she emphases. Ibarra suggests vendors carry
The fi nal category of Ami-
just 10 to 15 different models,
ka products is the company’s
“at most. Beyond that, consum-
crowning glory, literally: hair
ers have a hard time making a
extensions, offered four ways.
decision,” he reasons. “Vendors
At the top of the line is a seven
don’t need a big inventory. We
piece set of human hair exten-
keep track of what’s selling best
sions with a suggested retail of
and where, and guide the ven-
up to $450. The human hair
dors in their selection.”
can be styled along with, and
At the least expensive end
exactly like a woman’s own
of the line is a brand new Mini
hair, to which the extensions
Buggy, which Ibarra says, “has
are attached. A similar size set
shocks and headlights, and a
of synthetic hair extensions cuts
user can drive four at the same
more than half from that retail
price. “It mimics the quality of
The tailoring of programs ex-
time.” These wholesale for $10,
human hair, lengthens existing
tends to product selection, cart
in a case of a dozen units. The
hair and allows styling options
and kiosk layouts, training, and
suggested retail price ranges
at a more affordable price,”
merchandising and marketing
from $25 to $29. Intelli Heli,
Raykhman explains. A package
supplies. “The ideal layout is
which was new last year, “is
of 16 clips of natural highlights,
very subjective,” Raykhman
still hot,” he says and antici-
which are of synthetic hair, re-
notes, “depending not only on
pates it will be in high demand
tails in the $150 range. They
location and market, but also on
for Christmas. “It’s very dura-
allow the addition of contrast
the categories carried. Part of
ble, full function and can do a
color to natural hair. Fierce
our training for vendors is to cre-
variety of stunts.” The whole-
Highlights, which contains two
ate a number of display options,
sale is $18, and the suggested
clips each of blue, red, pink and
and a tool kit to achieve them
retail is $35 to $45. The Intelli
purple synthetic hair, retails for
at the point of sale.” Because
UFO is equally popular, but
about $110. “This offers some-
programs are so individualized,
less expensive, making it an
thing different for nightlife,” she
she says it’s diffi cult to discuss
ideal impulse item. It comes in
says. “Some people use a few
opening orders. However, “in
continued on page 97
96 December 2009 www.covermag.com
MENTION

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