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MARKETING
Valuing Customer
Retention
Effusion
Lamps
WHEN ASKED which measurement of customer
data was the most valuable, the largest group of
retailers, 86 percent, cited customer retention in a
Call For Our
SPECIAL
recent survey. Yet, just 69 percent of those polled
STARTER PACKAGE
were compiling that metric, according to the study Starting at
by RSR Research LLC, a research and advisory fi rm.
$165.00
“In today’s economic environment, retailers have to
do everything they can to drive sales,” said Nikki
Guaranteed
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Baird, RSR managing partner and co author of the
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report. “Our research found that keeping up with
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shifting consumer behavior, and both attracting and
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Why you can’t afford Not
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retaining customers, are some of retailers’ biggest
to sell our Effusion Lamps
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challenges for customer programs today.”
1) They are a hot trend in the gift and fragrance industry.
2) They drive consistent REPEAT traffic into your store.
The report, “CRM and Loyalty 2009: Increas- After the initial purchase, customers return again and again to
ing Relevance to Drive Customer Demand,” which
replace the fragrance.
3) Stores carrying our Effusion Lamps see a huge increase in store sales
covers customer relationship management and cus-
due to customers buying other items when returning for fragrance.
4) They actually work! They eliminate both odor AND bacteria!
tomer loyalty strategies, also noted that 86 percent Light an Effusion Lamp and pet odors, cooking smells,
of retailers said customer data has become more
smoke, etc... disappear!!!
important this year to their organizations, up from
www.newleaftrading.com
80 percent last year. One fi fth of respondents also
said that customer data was more important than
Fun Fast & Easy
product specifi c data in tracking demand trends,
which represents a decline from 26 percent a year
ago.
Among other data in the study are the following
SPECIAL
-/,/
,
points of measurement. The percentage of respon-
*

Long or Short,
Starting at
dents who cited them as most valuable is followed $150.00
Curly or Straight.
by the percentage of respondents who said they
Thick or Thin,
use them:
Any Hair Can Twirl In!
Customer purchase frequency, 80 percent, 74 percent.
Our exclusive, Hair Twirlz are handmade
in the USA. Made of natural clay & other
Average transaction/basket size, 77 percent, 83 percent. natural materials. These re-usable hair
New customer acquisition, 77 percent, 62 percent.
accessories work in any hair type.
Customer profi tability, 77 percent, 59 percent.
Available In 36
Promotion or loyalty offer response rates, 61 percent,
Beautiful Colors
57 percent.
Projected customer lifetime value, 61 percent, 36 percent.
Promotion or loyalty offer profi tability, 55 percent, Custom Colors
36 percent.
Available
Movement between customer segments or tiers, 46 percent,
Great for Craft Shows, Kiosks, Gift Shops & Fund-Raisers Too!
36 percent.
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New Leaf Trading, Inc.
Cards
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2 locations:
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Miami, Florida 888.982.7662
Limited Time Only!
Find this story and more news and information at: www.Wholesalecentral.Com/wholesale–News
Bridgetown, Barbados 246.247.3538
MENTION WHEN YOU CALL OR EMAIL! www.covermag.com December 2009 109
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