Go Back to
www.COVERmag.com
MARKETING
Valuing Customer
Retention
Effusion
Lamps
WHEN ASKED which measurement of customer
data was the most valuable, the largest group of
retailers, 86 percent, cited customer retention in a
Call For Our
SPECIAL
recent survey. Yet, just 69 percent of those polled
STARTER PACKAGE
were compiling that metric, according to the study Starting at
by RSR Research LLC, a research and advisory fi rm.
$165.00
“In today’s economic environment, retailers have to
do everything they can to drive sales,” said Nikki
Guaranteed
U �