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Dunne Sales Inc.
MARKETING
5740 Rocky Mount Rd., Granite Falls, NC 28630
888-576-6610
Bargain Hunting Holidays
Specializing in CLOSEOUT APPAREL,
such as Licensed College Apparel,
Camouflage Wear, NASCAR Apparel
THIS IS the holiday of the seri- Not surprisingly, the majority
& other men's and boy's wear.
ÜÜÜÜÜÜ
ous bargain hunter, according of holiday shoppers, 70.1 per-
to several studies, including the cent, said they will purchase
HURRY SALE ENDS
DECEMBER 31, 2009 NRF’s, 2009 Holiday Consumer from discounters this year,
Intentions and Actions Survey, although more than half said
conducted by BIGresearch. Con- they will also shop at depart-
SPECIAL!
°`Õ˜˜iÃ>iðVœ“ÊUÊÜÜÜ°`Õ˜˜iÃ>iðVœ“ÊUÊÜÜÜ
sumers indicated an intention to ment stores. Grocery stores, the
THERMAL LINED
ZIP-HOOD spend, on average, $682.74 on Internet, clothing stores and
$
7.
00
ea.
ASSORTED SIZES holiday related shopping this electronics stores will also be
& COLORS
year, a 3.2 percent decline from popular destinations. In addi-
last year’s $705.01. “While last tion, one in ten holiday shoppers
holiday season was fi lled with said they will buy gifts or other
chaotic confusion, adjusting to holiday related merchandise at
SPECIAL!
uncertainty has now become thrift stores or resale shops.
ZIP HOOD
$
5.
00
ea.
routine for many Americans,” Retailers are compensating
ASSORTED SIZES
said NRF president and CEO, for soft sales this holiday season
& COLORS
Tracy Mullin. “This holiday by cutting back on inventory.
season will be a bit of a dance According to NRF’s Port Tracker
between retailers and shop- report, released in September,
SPECIAL!
pers, with each group feeling traffi c to the nation’s ports has
FLANNEL LINED
the other out to understand how scaled back to levels not seen
TWILL PANTS
$
10.
00
ea.
things have changed and how since 2003. “In anticipation
ASSORTED SIZES
& COLORS
they must adapt.” of weak demand, many retail-
Americans’ eagle eye on ers scaled back on inventory
bargain hunting is adjusting levels to prevent unplanned
°`Õ˜˜iÃ>iðVœ“°`Õ˜˜iÃ>iðVœ“
the priorities of many shop- markdowns at the end of the
pers. According to the survey, season,” said Mullin. “Once the
43.3 percent of holiday shop- most popular items are gone,
pers said that sales and price retailers won’t have anywhere
discounts will be the most im- to get them.”
SPECIAL!
NFL, NASCAR &
portant factor when deciding Whether they were shopping
COLLEGE APPAREL where to shop, and 12.7 percent to get the best selection or try-
Starting at
$
3.
00
ea.
cited everyday low prices as the ing to stretch out spending over
deciding factor. Other factors, a longer period of time, many
SPECIAL!
such as selection, quality, con- holiday shoppers started ear-
ALL NLB TEES
$
venience and customer service, ly. According to the survey, 39
3.
00
ea.
were cited by 21 percent, 11.8 percent of Americans indicated
percent, 4.9 percent and 4.4 per- they would begin their holiday
cent, respectively. And all four shopping before Halloween,
factors declined in comparison which is comparable to previous
with their importance in last years. As in past years, three
Fax (828)396-1281
year’s survey. fourths of Americans’ holiday
email: ryan@dunnesales.com
continued on page 99
98 December 2009 www.covermag.com
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