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whwytriright 34 Overstock Avenue
“Almost everyone that comes to tour
Buying from
the warehouse and purchases from us
becomes a repeat customer. Th ey love Overstock
being able to look through everything
Avenue
we have here and put together their
When asked to describe the typical
own orders.” Everything is priced
customer, Sperow says that their
according to a percentage-of-retail
largest groups of customers consist
system, which allows buyers to pick
of apparel brokers and brick and
a price point that is comfortable for
mortar independent retailers. Th ey
them. Retailers on a budget oft en love
also work with customers who sell
the department store branded items,
at fl ea markets or through vari-
she says, because they off er great
ous online venues. Th e company
quality, style, and a value price.
is able to work with buyers of all
Boutique owners enjoy choos- “A l most ever yone
sizes, off ering low minimums for
ing from the higher end designer
that comes to tour small or start-up businesses, as
labels that they will still be able to
well as pallet and truckload spe-
sell to their customers at a substan- the warehouse and
cials at volume discounted pric-
tial discount from original retail.
purchases from us ing for veteran and larger buyers.
Customers can typically choose
Th ey are a proud member in good
from among several different becomes a repeat
standing with the local Bett er
merchandise categories, includ-
customer.” Business Bureau, and an active
ing sportswear, evening wear,
Pamela Robinson, Warehouse Manager
partner with their area Chamber
dresses, suits, sleepwear, lingerie,
of Commerce.
footwear, jewelry, accessories, lug-
gage and domestics.
What’s Next?
Going Global
Not surprisingly, Sperow says there will be plenty of new ini-
tiatives taking place in the coming year. With the rollout of the
Th e geography of Overstock Avenue’s customer base is some-
new website complete, she says that the next priorities will be
thing that Sperow says always amazes her. “When we fi rst
launching their new distributorship program and continuing
opened, our vision was that we would start out as kind of
to add new products and suppliers. “We’re having a ball,” she
a regional company, att racting buyers from more of a local
says. “We’re working like crazy, but it’s fun. We’ve got great
radius,” she says. Within the fi rst month, however, the com-
products, an awesome staff , and really great customers, which
pany was doing business with customers in Australia, Japan,
all make it easy to love what we’re doing.”
and the Caribbean. Today, they have customers all across
the U.S. and on six continents. “We’ve grown globally and
For more information:
regionally simultaneously, which has been a pleasant surprise,”
Sperow says. “Locals are always so surprised and excited OVERSTOCK AVENUE
that we’re here in Charlott e,” she continues. “So many times 5400 West WT Harris Blvd., Suite K
they tell us they have been driving or fl ying to New York or Charlotte, NC 28269
California to do their buying, and then are thrilled to fi nd Tel.: 866-795-7990, 704-596-0554
there is a closer option.” Fax: 704-596-0594
Email: sales@overstockavenue.com
Website: www.overstockavenue.com
Find this story in our complete article archive at: www.wholesalecentral.com/Wholesale–News
36 August 2009
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