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PUBLISHER
by Eric Leuenberger Ronald A. Fisher: 203-748-2050 ext.107
raf@sumnercom.com
Myths
CONTRIBUTING EDITORS
Marita Thomas
Eric Leuenberger
Kevin Zimmerman
Judi Perkins
EDITOR
Ronald A. Fisher
203-748-2050 ext.107
raf@sumnercom.com
Nat’l Trade Associations
PRODUCTION
Robert Siel, Director
203-748-2050 ext.103
robs@sumnercom.com
Tracy Parisi
203-748-2050 ext.114
tracy@sumnercom.com
Keri Hanson
203-748-2050 ext.120
keri@sumnercom.com
Linda Kondrat
203-748-2050 ext.123
lindak@sumnercom.com
CIRCULATION DIRECTOR
Brandee Carl-Werner
203-748-2050 ext.127
brandee@sumnercom.com
PUBLISHING OFFICES
SUMNERCOMMUNICATIONS, Inc.
24 Stony Hill Road
Bethel, CT 06801-1166
Phone: (203) 748-2050
Y PREVIOUS few articles revealed details on what it takes to run a more
Fax: (203) 748-5932
Email:
brandee@sumnercom.comprofi table paid search campaign. I’ve provided a number of key strategies
Web:
www.webwholesalermagazine.com
Mfor you to utilize, yet I also realize that many readers likely still hold a
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grudge against paid search, saying, “I’ve tried it, it doesn’t work, it costs more money
• United States subscriptions $39
• Canadian subscriptions $50 U.S. Funds
than I make from it, and it is too confusing to understand.” For those of you who have
• Available online @
www.webwholesalermagazine.comalready tried it and feel it doesn’t work, and for those thinking of giving it a go, I felt
Web Wholesaler
®
is published monthly by: the need to continue the series with one more article. I want to put to rest once and
SUMNERCOMMUNICATIONS, Inc.
for all some myths surrounding paid search advertising channels. With these out of
24 Stony Hill Road,
Bethel, CT 06801,
the way, there should be no reason why you can’t jump in, take advantage of, and win
Tel: (203) 748-2050
with paid search advertising.
Send all inquiries, letters, and
submissions to above address.
Entire contents are copyright 2009 by
1) It costs too much to run PPC. — False.
SUMNERCOMMUNICATIONS, Inc.
Web Wholesaler
®
I’ve heard it said too many times, it takes a big budget to yield results. Th is is untrue.
(USPS 19-716) Periodical Postage paid at
Bethel, CT and at additional mailing offi ces.
In fact, I’ve run very successful paid search campaigns on as litt le as $50 per month.
POSTMASTER:
Th e competitiveness of your market and your business objective will no doubt dictate
Send address changes to:
an acceptable budget and target ROI, but to be successful you only need to invest an
Web Wholesaler
®
,
24 Stony Hill Rd., Bethel, CT 06801.
amount that you can get a return on. Sure, some products in highly competitive niches
Publisher reserves the right to refuse any
advertising, editorial or manuscripts thathave small profi t margins, and achieving a positive ROI is going to be very diffi cult,
publisher deems inappropriate.
© 2009 SUMNERCOMMUNICATIONS, Inc.
Continued On 12
www.sumnercom.com whwytriright
10 August 2009
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