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FEATURE
2moda For Great
Value & Low Prices
HE CLEAREST example of 2moda’s ability to pair Semel puts a great deal of care and experience into pro-
quality materials with very low price points is that ducing a product that provides such exemplary value. He
Tin the before-school season, their largest segment began 21 years ago with handbags, and then grew into various
of customers is charitable organizations. 2moda’s sturdy, accessories, adding cell phone cases and fl at wallets within
well made backpacks are purchased by churches and other the last few years. “I have been able to develop an eye by
goodwill organizations, usually paid with donations, and then seeing what people carry,” said Semel. “I watch what people
given to needy and underprivileged children. are wearing and what the stores are showing and selling.
David Semel, President When I go to China, it helps
of David’s Wholesale, which me know what to buy.”
owns 2moda, said, “Organiza- Flat wallets are also a big
tions buy from us because we item for 2moda these days.
are the best bag for the lowest In the last two years, Semel
price. Th at is what we deliver.” has noticed they are catch-
Th e other att raction, not only ing on. “I have seen women
for charitable organizations pull the one they are using
but for numerous other mar- out of their purse while they
ket segments, is the number of are buying another one. I do
items 2moda keeps in inven- not think it is just a fad; it is
tory. Said Semel, “If someone going to be an accepted new
wants to order 100,000 back- wallet design.” Th e variety in
packs, they could call me and 2moda’s fl at wallets is primar-
it would be shipped within a ily in the materials they use.
day. Th at is our niche, and Semel’s trained eye shows in
we are known for it. People can buy them at the time they the quality of their fl at wallets, too. “We look through thou-
need them.” sands and thousands of swatches of materials, based on what
Although 2moda carries other items besides backpacks, is hot right now,” said Semel. “Th e material market in China
they are currently the hott est items because of the time of has so many options for colors, fabrics, and types of material
year. “We’ll have as many as 500,000 backpacks in inven- with diff erent looks and textures. We fi nd what we consider
tory. Th ey are probably 70 to 80 percent of our sales,” said the best of the best, and then give that to the factory.”
Semel. “I do not know too many companies that carry the Semel said they frequently pick up new customers on
number of units we do, especially at the price points we sell price. “We keep our overhead down. We are good buyers,
them for. Other market segments that are loyal customers and we negotiate and deal directly with the factories. We
include convenience stores, general merchandise retailers, have our own staff in China att ending to quality control,
drugstores, fl ea markets, national chains and mom and pops, and because of our volume, we have additional negotiating
and all appreciate quality products at low price points. “We power and can pass the savings on to the customer.” 2moda
are known for price,” said Semel. “We are much less expensive will also dropship by the case. Semel said they will ship it
than people carrying similar items.” on the customer’s account and put the customer’s name on
Continued On 50 whwytriright
20 August 2009
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