BUSINESS & FRANCHISING
New Initiative Designed to Build Local
Relationships, One Opportunity at a Time
T
he International Franchise Associa- ing and its importance to local commu- “Franchisees can create a formidable
tion recently launched a new grass- nities among policymakers in Washing- force if we all get involved in public
roots program to bolster the fran- ton and in states around the country. We affairs,” Kitchen said. “Franchise Con-
chise industry’s advocacy efforts and want to ensure that elected members of gress will provide the best opportunity
ensure its voice is heard on key legisla- Congress have a relationship with at for franchisees to make a difference on
tive and regulatory issues. least one franchise business owner in the issues that impact their bottom
Through its Franchise Congress initia- their state or district. With Franchise lines.”
tive, IFA will create a nationwide net- Congress, we will build local relation- IFA has targeted 10 key states for the
work of franchise business advocates ships, one opportunity at a time.” initial phase of Franchise Congress,
who will target specific elected officials Stuart Mathis, president of The UPS including Arkansas, Colorado, Geor-
with information about the importance Store and member of the IFA Board of gia, Kentucky, Minnesota, Nevada,
of franchising to the nation’s economy Directors, will serve as the franchisor North Carolina, South Dakota, Ten-
and how certain laws and regulations chair of the Franchise Congress initia- nessee and Virginia. Each state will be
impact local economies. tive, and Saunda Kitchen, owner, Mr. served by a voluntary chair to coordi-
“This enhanced grassroots initiative is Rooter of Sonoma County, California nate activities. Additional states will be
a major part of the franchise awareness will serve as the franchisee chair. added in future phases for an overall
campaign IFA launched last year high- “A strong grassroots program is criti- goal of reaching every state in the
lighting our new tagline, Franchising, cal to ensure the franchising industry is Union. The first meeting of the Fran-
building local businesses, one opportu- heard on key issues,” said Mathis. “I’m chise Congress delegates will occur
nity at a time,” said IFA President & CEO honored to be a part of this important during IFA’s Public Affairs Conference
Matthew Shay. “The goal is to raise initiative and I encourage all franchisors (formerly Franchise Appreciation Day)
awareness about the power of franchis- to get involved.” in September in Washington, D.C. IFA
members interested in getting involved
WOMEN BUYING POWER
should contact the IFA Government
Affairs Department at 202-628-8000.
Native Americans’ buying power will increase from $19.7 million in 1990 to “The launch of the Franchise Con-
$84.6 million in 2013, an increase of 329.0%, which is significantly higher than the gress initiative coincides with a crucial
209.1% growth rate for Whites. Native Americans’ share of the consumer market time in Washington,” Shay said. “We
will be 0.6% in 2013. face unique challenges as lawmakers
Asian-American buying power will increase from $117 billion in 1990 to $752.3 address the recession, health insurance
billion in 2013, an increase of 545.9%. Asian-Americans’ shares of the consumer reform, immigration reform and tax pol-
market will be 5.4% in 2013. icy. Now, more than ever, franchise busi-
’African-Americans’ buying power will increase from $318.1 billion in 1990 to nesses can play a key role in helping to
$913.1 billion in 2008 to $1.1 trillion in 2013, an increase of 289.6%, which is sig- shape constructive policy outcomes for
nificantly higher than the 209.1% growth rate for Whites, but lower than other the major issues.” PWM
race/ethnic groups. African-Americans’ share of the consumer market will be
8.7% in 2013, larger than Asian-Americans or Native Americans.
About The International Franchise Association
The International Franchise Association, the world’s
In 2003, advertisers spent $305.5 million on advertisements in African-Ameri-
oldest and largest organization representing fran-
can/Black magazines (for the top 12 advertising categories).
chising, is the preeminent voice and acknowledged
Asian-American buying power will increase from $117 billion in 1990 to $752.3
leader for the industry worldwide. Approaching a
billion in 2013, an increase of 545.9% and will have a market share of 5.4%.
half-century of service with a growing membership
of nearly 1,300 franchise systems, 10,000-plus fran-
Latinos/Latinas’ buying power will increase from $212 billion in 1990 to $1.3
chisees and more than 500 firms that supply goods
trillion in 2013, an increase of 554.3%, which is higher than the growth rate for any
and services to the industry, IFA protects, enhances
other race or ethnicity. Latinos/Latinas’ projected share of the consumer market in
and promotes franchising by advancing the values
of integrity, respect, trust, commitment to excellence,
2013 is 9.9%.8 PWM
honesty and diversity. For more information, visit
Source:
Catalyst.org
the IFA Web site at
www.franchise.org.
42 PROFESSIONAL WOMAN’S MULTICULTURAL MAGAZINE
www.professionalwomanmag.com
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